# Mall Interactive Installations & Pop-ups > Interactive installations for mall atriums, festive seasons and brand pop-ups -- in Hong Kong, Macau and mainland China. MLABART builds interactive installations for shopping malls and brand pop-ups -- atrium motion games, AI photo moments, interactive LED walls and kinetic window pieces -- designed for queues, throughput and social output. In Macau it built the interactive basketball court in the NBA Macao Flagship Store at The Londoner Macao and the NBA House installations at The Venetian Macao, and has delivered projects at One Central Macau and Galaxy Macau; mall work also includes Taikoo Hui Guangzhou's New Year's Eve atrium and Charlotte Tilbury pop-ups. ## What MLABART delivers - Product-as-game design: benefits turned into playable mechanics - Photo-moment engineering: what gets posted, designed on purpose - Compact builds for mall constraints: power, safety, overnight install - Take-away outputs: printed cards, custom shells, digital assets ## Typical scenarios - Mall atrium campaigns in Hong Kong, Macau and mainland China - Festive seasons: Christmas, New Year's Eve countdown, Lunar New Year - Beauty counters and brand pop-ups - Duty-free, travel retail and integrated-resort malls ## Delivery model Reusable product -- a proven configuration that deploys quickly and can run in several cities in parallel. ## Venue and site requirements - Atrium or unit footprint agreed with mall operations - Ceiling height and rigging points where anything is suspended - Mall power and network provisioning -- confirm capacity before design freeze - Load-in window and operating-hour constraints, which usually govern the build method ## Included as standard - Installation build, content and on-site setup - Strike and site reinstatement - Technical support across the run period ## Available as an option - Multi-city tour rig designed for repeat load-in - On-site staffing - Per-city brand visual variants - Participation data capture ## FAQ ### What interactive formats work best in malls? Formats that read in three seconds and play in thirty: physical games tied to product benefits (Charlotte Tilbury's pinball), AI photo with instant delivery, scent or texture interactions with a take-away. Long onboarding kills mall interaction. ### How long does a pop-up project take? Typically 4-8 weeks from confirmation to opening -- concept, build, mall approvals and overnight installation. Earlier conversations make mall paperwork and prime slots easier. ### What does interaction add over a beautiful set? A set gets glanced at; an interaction gets queued for. Participation multiplies dwell time and produces user-generated content -- the difference between decoration and a campaign asset. ### Does MLABART work in Hong Kong and Macau malls? Yes. In Macau MLABART built the permanent interactive basketball court and rapid-reaction wall in the NBA Macao Flagship Store at The Londoner Macao, the NBA House installations at The Venetian Macao, and projects at One Central Macau and Galaxy Macau. Installations are built and integration-tested in China, shipped, then installed and commissioned on site with MLABART technical staff on site. ### Which festive periods do malls book interactive installations for? Christmas, the New Year's Eve countdown and Lunar New Year are the peak, alongside mall anniversaries. One build can carry content for several seasons, so the installation earns its footprint for longer than one night. ### Short pop-up or long-running installation? Both. A pop-up is designed for fast overnight load-in and strike; a long-running piece -- like the interactive basketball court in the NBA Macao Flagship Store at The Londoner Macao, or the three kinetic sculptures in the JACK & JONES x NBA store in Shanghai, scheduled to the store's opening hours -- is engineered for daily operation and maintenance access. ## Related Pages **See also:** [NBA - NBA Macao Flagship Store at The Londoner -- Interactive Basketball Court and Rapid-Reaction Wall](https://mlabart.com/work/nba-flagship-store-londoner-macao/) | [Taikoo Hui Guangzhou - New Year's Eve -- Kinect Motion-Sensing Football Game](https://mlabart.com/work/taikoo-hui-guangzhou-nye/) | [NBA - NBA China Games 2026, Macao -- Seven Basketball Interactive Installations](https://mlabart.com/work/nba-house-macao-2026/) | [Charlotte Tilbury - Hong Kong Pop-ups -- 65-inch Pinball Game & AI Photo Booth](https://mlabart.com/work/charlotte-tilbury-pinball/) | [Atelier Cologne - Fragrance Pop-up -- Light-Up Scent Spray and Personalised Scent Cards](https://mlabart.com/work/atelier-cologne/) | [JACK & JONES x NBA - JACK & JONES x NBA, Shanghai -- Three Kinetic Sculptures for Retail](https://mlabart.com/work/jj-nba-newton-pendulum/) --- **MLABART** -- Interaction - Imagination - Innovation MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery. - Web: https://mlabart.com - Email: mark@touchworld-sh.com - Phone / WhatsApp: +86 18917292695 - Canonical HTML version: https://mlabart.com/solutions/mall-popup-activations/