# Naked-eye 3D (Anamorphic) Content & Screens

> Anamorphic 3D content for LED screens -- a guaranteed visual hook at high-traffic locations.

Naked-eye 3D uses anamorphic content on LED screens to create the illusion of objects breaking out of the display -- no glasses required. MLABART produces the 3D content, engineers it to the specific screen geometry and viewing angle, and integrates product or brand assets -- delivered for LANCÔME's Sanya CDF pop-up among others.

## What MLABART delivers

- 3D content designed to the exact screen geometry and primary viewing position
- Product-hero storytelling: the product as the star of the 3D moment
- Corner-screen, flat-screen and custom-box formats
- Screen rental coordination or content-only delivery for existing screens

## Typical scenarios

- Mall atriums and entrances
- Duty-free and travel retail
- Launch events needing an opening wow
- City landmark screens for brand campaigns

## Delivery model

Reusable product -- a proven configuration that deploys quickly and can run in several cities in parallel.

## Venue and site requirements

- An existing corner or curved LED screen -- the anamorphic effect depends on screen geometry
- Screen specification needed to lock the viewpoint: pixel pitch, corner angle, resolution
- A defined primary viewing position from which the illusion resolves

## Included as standard

- Anamorphic content production and viewpoint calculation
- Screen-specific mastering and playback file delivery
- Colour and geometry check against the target screen

## Available as an option

- On-site verification before go-live
- Multiple sequences or seasonal variants from one build
- Screen sourcing and installation where no suitable screen exists


## FAQ

### Does naked-eye 3D work on any screen?

The effect depends on content engineered for the screen's geometry and the audience's main viewing angle. Corner (folded) screens produce the strongest illusion; flat screens and custom boxes also work when content is designed for them. MLABART adapts the content to the venue's actual structure.

### Is naked-eye 3D good for mall events?

Yes -- at atriums and entrances it creates strong visual memory and photo sharing, commonly used by beauty and automotive launches. LANCÔME's Sanya CDF pop-up paired a naked-eye 3D box with an interactive game zone.

### Content-only, or full delivery?

Either. If the venue has a screen, MLABART delivers content engineered to it; if not, we plan the screen structure, coordinate rental and installation, and deliver the complete moment.



## Related Pages

**See also:** [LANCÔME - Sanya CDF Naked-eye 3D Pop-up](https://mlabart.com/work/lancome-sanya-naked3d/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is a creative technology studio specializing in interactive installations, digital multimedia art, and immersive experiences. We take projects from creative direction to commercial delivery -- building audiovisual interactive installations, anamorphic 3D billboards (naked-eye 3D), kinetic mechanical installations, and AI-driven experiences for brand activations, exhibition spaces, and public environments.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/solutions/naked-eye-3d-billboards/