# New Year's Eve Countdown Interactive Installations -- Hong Kong & Macau > Countdown-night interactive installations for mall atriums and plazas -- walk-up motion games, countdown sequences and AI photo moments built for peak crowds. MLABART builds interactive installations for New Year's Eve countdowns in Hong Kong and Macau malls and plazas: walk-up motion-sensing games that need no instructions, countdown sequences that cue screens and lighting to midnight, and AI photo moments guests take home. It staged a countdown-night atrium game at Taikoo Hui Guangzhou and built seven basketball installations for the NBA China Games 2026 fan events at The Venetian Macao. ## What MLABART delivers - Walk-up motion-sensing games (Kinect or radar) that work for passing crowds without controllers - Countdown sequences that cue screens, lighting and installations to midnight from one show-control system - AI photo and capture moments with QR-code pickup, so guests take the night home - Workshop integration testing in China before shipping, then installation and commissioning on site - Technical staff on site through the countdown night ## Typical scenarios - Mall atriums on New Year's Eve - Festive mall campaigns from Christmas through the countdown - Brand pop-ups that peak on countdown night - Integrated-resort and plaza events in Macau ## Delivery model Reusable product -- a proven configuration that deploys quickly and can run in several cities in parallel. ## Venue and site requirements - Atrium or plaza footprint agreed with mall operations, including space for a watching crowd at midnight - Power at screen and sensor positions, confirmed with the venue before design freeze - An overnight installation window and an access route for equipment - Sensor sightlines to the play area; radar where outdoor or bright lighting cannot be controlled ## Included as standard - Interaction design, software and content for the campaign - Display, sensing and control hardware for the agreed format - Installation, commissioning and countdown-night technical support ## Available as an option - Countdown sequence linked to venue screens and lighting - AI photo with QR-code pickup - Leaderboards and participation data capture - Christmas and Lunar New Year content variants on the same build ## A countdown timeline, working back from 31 December Every step below has to finish before the next can start, so the latest safe start date is set by the slowest one -- usually mall approvals or shipping. - Concept and format agreed with the mall or brand, including the crowd plan for midnight. - Mall operations approval: footprint, power, safety and the overnight installation slot. - Software, content and hardware built and integration-tested in our workshop in China. - Shipping into Hong Kong or Macau, timed to the installation slot. - Overnight installation, commissioning and a rehearsal of the countdown sequence. - Countdown night with technical staff on site, then de-installation or a switch to Lunar New Year content. ## What to send for a scoped proposal Mark anything still provisional rather than guessing -- the proposal is only as good as the venue information behind it. - Venue and mall name, atrium or plaza dimensions, and photos or drawings. - Campaign dates: opening, countdown night and closing. - Expected crowd at peak and whether the piece must also work through the festive season. - Existing venue screens or lighting the countdown should cue. - Budget range and who owns event management, staffing and permits. ## Video - [Kinect Motion-Sensing Football Game, New Year's Eve](https://www.youtube.com/watch?v=zZ3U174VSMk) -- uploaded 2020-02-02 ## FAQ ### When should a New Year's Eve installation be commissioned? Work back from 31 December. A mall interactive project typically takes 4-8 weeks from confirmation to opening -- concept, build, mall approvals and overnight installation -- so confirm by early November at the latest, and earlier for a custom build or cross-border shipping into Hong Kong or Macau. ### What works with countdown-night crowds? Formats that read in seconds and need no instructions. At Taikoo Hui Guangzhou on New Year's Eve, shoppers walked up and were already playing a whole-body football game, and the play drew a watching crowd. Several attractions spread across the venue, as with the seven basketball installations MLABART built for the NBA China Games 2026 in Macau, spread visitors out instead of building one queue. ### Does MLABART deliver in Hong Kong and Macau? Yes. MLABART is based in Shanghai and serves Greater China, including Hong Kong and Macau. In Macau it built the basketball installations for NBA House at The Venetian Macao during the NBA China Games 2025 and 2026, and the interactive court in the NBA Macao Flagship Store at The Londoner Macao; it has also delivered projects at One Central Macau and Galaxy Macau. Installations are built and integration-tested in China, shipped, then installed and commissioned on site with MLABART technical staff on site. ### Can the installation run beyond New Year's Eve? Yes. The same build can carry Christmas, countdown and Lunar New Year content across the festive season; a motion-game format like the Taikoo Hui football game retargets to other campaigns without rebuilding the installation. ## Related Pages **See also:** [Taikoo Hui Guangzhou - New Year's Eve -- Kinect Motion-Sensing Football Game](https://mlabart.com/work/taikoo-hui-guangzhou-nye/) | [NBA - NBA China Games 2026, Macao -- Seven Basketball Interactive Installations](https://mlabart.com/work/nba-house-macao-2026/) | [Hisense - RGB Pop-Up, New York -- Four Interactive Installations Delivered from China](https://mlabart.com/work/hisense-rgb-popup-new-york/) --- **MLABART** -- Interaction - Imagination - Innovation MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery. - Web: https://mlabart.com - Email: mark@touchworld-sh.com - Phone / WhatsApp: +86 18917292695 - Canonical HTML version: https://mlabart.com/solutions/new-year-countdown-interactive-installations/