# Product Launch Reveal Stages > Mechanical reveal moments -- lifts, rotations, unfolding structures synced with LED and lighting. A launch reveal is a one-shot, zero-tolerance moment. MLABART engineers mechanical reveal stages -- lifting LED structures, rotating platforms, unfolding sets -- synchronized with content and lighting on a single show timeline, rehearsed until the unveiling runs in one continuous beat, as delivered for Ferrari's all-electric supercar debut in Shanghai. ## What MLABART delivers - Reveal concept: designing the moment before the audience sees the product - Mechanical structures to live-performance safety standards, load-verified - Show-control cueing: mechanics, LED content and lighting to the second - Full rehearsals with the actual product and manual-override contingencies ## Typical scenarios - Automotive launches - Flagship product unveilings - Luxury launch events - Press conferences needing one defining image ## Delivery model Bespoke engineering -- designed, fabricated and commissioned for the specific venue and brief. ## Venue and site requirements - Stage area with structural capacity for the reveal mechanism and, where relevant, the vehicle load - Ceiling height covering the full lift travel - A rehearsal window before the event -- a reveal is a one-take execution and cannot be tuned live - Power and show-control infrastructure at the stage ## Included as standard - Reveal mechanism design and fabrication - LED content and mechanical motion synchronised on one cue timeline - Rehearsal and on-site execution ## Available as an option - Vehicle-scale lifting - Redundant manual takeover for the critical cue - Repeat execution across multiple cities - Camera positions planned for broadcast and social capture ## Can you work from our agency's approved creative? Yes. Start by separating the creative brief from the engineering scope. MLABART can develop a reveal or take an approved concept into mechanism design, fabrication, control integration and on-site execution. Confirm which responsibilities belong to the agency, venue, AV team and MLABART before production begins. A reveal-stage scope is not automatically a full event-production scope. Venue permissions, broadcast production, general staging and event staffing need named owners in the agreed project plan. ## What should we send for a scoped proposal? Send the information below even if some items are still provisional. Unknowns should be marked for review rather than filled with assumed dimensions or loads. - Product dimensions and weight, the proposed reveal action, and any approved creative or references. - Venue drawings, available stage footprint and height, access route, and the venue's structural and rigging requirements. - Build access, rehearsal and show dates, plus whether the mechanism will repeat or tour. - LED and lighting layout, content ownership, cue-control responsibilities, and the audience and camera viewpoints. - Budget range and required deliverables: engineering, fabrication, content integration, installation, show operation and support. ## What should be checked before the reveal is approved? Use this as a planning checklist with the project and venue teams, not as a substitute for project-specific engineering approval. Agree the acceptance criteria before fabrication and confirm the final test scope with the responsible specialists. - Review the mechanism, product interface and full movement envelope against the approved design and venue conditions. - Test the agreed cue sequence with the actual content and lighting interfaces; keep a record of the configuration being accepted. - Rehearse with the product and the show team; define who can call a stop and the agreed recovery or alternative reveal procedure. - Confirm handover responsibilities, operator instructions and the on-site support arrangement before the audience arrives. ## Two projects, two different kinds of evidence The Ferrari Shanghai case shows a mechanical lifting LED reveal stage: physical movement and screen content form the product-unveiling sequence. The Rolex Oyster Story case shows a different requirement: continuous kinetic motion across a public exhibition. Rolex is evidence of mechanical-operation experience, not a car-reveal project. - [Ferrari Shanghai -- mechanical lifting LED reveal stage](https://mlabart.com/work/ferrari-luce-shanghai/) - [Rolex Oyster Story -- continuous kinetic exhibition installation](https://mlabart.com/work/rolex-oyster-story/) - [Product-launch reveal planning guide](https://mlabart.com/insights/product-launch-reveal-planning/) - [How to choose an interactive-installation partner in China](https://mlabart.com/insights/how-to-choose-interactive-installation-partner-china/) - [Send a reveal brief to MLABART](https://mlabart.com/contact/) ## Video - [Jaguar Interactive X-Ray Display Screen](https://www.youtube.com/watch?v=x5ePGEK7ngk) -- uploaded 2017-03-28 ## FAQ ### Why does a reveal need mechanical engineering? Because the drama is physical: something rises, opens or turns at exactly the right second. That requires motion profiles, load verification and show-control sync -- theatre engineering, not décor. Get it right and the unveiling itself becomes the press image. ### What if something fails during the live moment? MLABART front-loads the risk: workshop pre-assembly, continuous-run tests, full on-site rehearsals with the product, and manual-override contingencies at critical points. The Ferrari reveal ran in one continuous take. ### How early should we start? Six to eight weeks minimum for a mechanical reveal -- concept, engineering, fabrication and rehearsal all need lead time. Rush timelines can be assessed, but rehearsal time is the last thing to cut. ## Related Pages **See also:** [Ferrari - All-Electric Supercar Shanghai Debut -- Mechanical Lifting LED Reveal Stage](https://mlabart.com/work/ferrari-luce-shanghai/) | [ROLEX - "Oyster Story" Brand Art Exhibition -- Kinetic Mechanical Installation](https://mlabart.com/work/rolex-oyster-story/) --- **MLABART** -- Interaction - Imagination - Innovation MLABART is a creative technology studio specializing in interactive installations, digital multimedia art, and immersive experiences. We take projects from creative direction to commercial delivery -- building audiovisual interactive installations, anamorphic 3D billboards (naked-eye 3D), kinetic mechanical installations, and AI-driven experiences for brand activations, exhibition spaces, and public environments. - Web: https://mlabart.com - Email: mark@touchworld-sh.com - Phone / WhatsApp: +86 18917292695 - Canonical HTML version: https://mlabart.com/solutions/product-launch-reveals/