Product Launch Reveal Stages
A launch reveal is a one-shot, zero-tolerance moment. MLABART engineers mechanical reveal stages — lifting LED structures, rotating platforms, unfolding sets — synchronized with content and lighting on a single show timeline, rehearsed until the unveiling runs in one continuous beat, as delivered for Ferrari’s all-electric supercar debut in Shanghai.
What MLABART delivers
- •Reveal concept: designing the moment before the audience sees the product
- •Mechanical structures to live-performance safety standards, load-verified
- •Show-control cueing: mechanics, LED content and lighting to the second
- •Full rehearsals with the actual product and manual-override contingencies
Where it fits
- Automotive launches
- Flagship product unveilings
- Luxury launch events
- Press conferences needing one defining image
Selected work
Ferrari · All-Electric Supercar Shanghai Debut — Mechanical Lifting LED Reveal Stage
China debut for Ferrari’s electric supercar in Shanghai · a mechanical lifting LED reveal stage · a giant LED structure rises with precision as the car emerges from darkness into a field of light · cinematic reveal delivered end to end by MLABART — mechanical structure, LED-content sync and spatial staging
ROLEX · “Oyster Story” Brand Art Exhibition — Kinetic Mechanical Installation
Luxury-watch brand art exhibition · mirror-polished kinetic mechanical “time machine” · a numbered central disc and articulated arms orbit Rolex-green glass modules in continuous motion · an MLABART mechanical signature piece
FAQ
Why does a reveal need mechanical engineering?
Because the drama is physical: something rises, opens or turns at exactly the right second. That requires motion profiles, load verification and show-control sync — theatre engineering, not décor. Get it right and the unveiling itself becomes the press image.
What if something fails during the live moment?
MLABART front-loads the risk: workshop pre-assembly, continuous-run tests, full on-site rehearsals with the product, and manual-override contingencies at critical points. The Ferrari reveal ran in one continuous take.
How early should we start?
Six to eight weeks minimum for a mechanical reveal — concept, engineering, fabrication and rehearsal all need lead time. Rush timelines can be assessed, but rehearsal time is the last thing to cut.
Planning something like this? Contact MLABART → — share your venue, timing and budget range for an initial direction and quote.