# Projection Mapping

> Millimetre-aligned projection onto sculpted objects, terrain models and architecture.

Projection mapping projects content precisely onto physical objects -- sculpted terrain, products, stage sets or architecture -- so light and imagery follow the real form. MLABART delivers the full chain: 3D modelling of the surface, content production from the same data, and millimetre-level on-site alignment, as in the Starbucks x "Only This Green" terrain-mapped scroll.

## What MLABART delivers

- Physical-form modelling and projection-content production from one 3D dataset
- Millimetre-level alignment and zone-by-zone colour calibration on site
- Sculpted terrain / object mapping and immersive room formats
- Projector engineering: brightness, throw, blending and redundancy planning

## Typical scenarios

- Cultural IP brought to physical life
- Museum and heritage exhibitions
- Product mapping at launches
- Immersive brand rooms

## Delivery model

Bespoke engineering -- designed, fabricated and commissioned for the specific venue and brief.

## Venue and site requirements

- Projector positions with an unobstructed throw to every mapped surface
- Controllable ambient light -- or high-brightness projectors where daylight cannot be excluded
- A geometry survey of the target surface before content production starts
- Power at each projector position

## Included as standard

- Surface survey and 3D alignment
- Content production mapped to the actual geometry
- Projector configuration, blending and on-site calibration

## Available as an option

- High-brightness and outdoor packages
- Redundancy for unattended long runs
- An interactive layer on top of the mapped content
- Projector supply and rigging

## Video

- [Factory Process Interactive Projection Wall](https://www.youtube.com/watch?v=xohK_AHFkQs) -- uploaded 2018-06-10
- [Yellow Crane Tower, Wuhan -- Architectural 3D Projection Mapping](https://www.youtube.com/watch?v=xf5pKcxUgbI) -- uploaded 2018-07-15
- [Shanghai Happy Valley -- Water Curtain Holographic Projection](https://www.youtube.com/watch?v=CY2rAzOd0wk) -- uploaded 2020-01-22


## FAQ

### Projection mapping vs LED screens -- how to choose?

Choose mapping when the physical form is the point: real objects, terrain, architecture, texture. Choose LED when you need daylight brightness and pure image quality. Mapping wins on tactility and premium feel in controlled light; LED wins in bright, open venues. Many MLABART projects combine both.

### How precise can the alignment be?

Millimetre-level on sculpted objects -- light traces ridges and water follows riverbeds in the Starbucks terrain piece. Precision comes from producing content and physical form from the same 3D data, then calibrating zone by zone on site.

### What venues suit projection?

Controlled-light environments: exhibition halls, indoor pop-ups, evening outdoor façades. For bright atriums we assess ambient light and either specify higher-lumen projection or recommend LED instead -- honestly.



## Related Pages

**See also:** [Starbucks - A Thousand Li of Rivers and Mountains -- Projection-Mapped 3D Terrain](https://mlabart.com/work/starbucks-a-thousand-li/) | [Cultural Heritage IP - Relics Time-Travel Immersive Show](https://mlabart.com/work/heritage-time-travel/) | [Giorgio Armani - Fragrance Art Exhibition](https://mlabart.com/work/armani-fragrance-art/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is a creative technology studio specializing in interactive installations, digital multimedia art, and immersive experiences. We take projects from creative direction to commercial delivery -- building audiovisual interactive installations, anamorphic 3D billboards (naked-eye 3D), kinetic mechanical installations, and AI-driven experiences for brand activations, exhibition spaces, and public environments.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/solutions/projection-mapping/