# AirAsia - Annual Meeting -- Interactive Projection History Wall

> For AirAsia's annual meeting, MLABART designed and built an interactive projection history wall. Guests touch any key milestone on the timeline and the corresponding animation and mapping effect plays in place -- the company's history becomes something people operate rather than read.

- **Client:** AirAsia
- **Industry:** Aviation
- **Published:** 2026-08-23

## Scenario

AirAsia's annual meeting called for a company history wall that guests would actually use during the event. Instead of a printed timeline or a looping video, every milestone became a touch point that plays its own animation in place.

## Interaction

Touch sensing is layered onto a projection-mapped wall. Each milestone on the timeline is a trigger: touching it plays the matching animation in position, so several guests can explore different points at once rather than queueing for one linear video.

## Technologies

- Projection Mapping
- Touchscreen Interaction
- Digital Exhibits

## Marketing value

A corporate timeline is normally the least-read surface in the room. Making it operable turns it into a place people gather, and gives the annual meeting a photographable moment that is about the company itself.

## Why brands choose this approach

- A history wall people can touch gets used; a printed timeline or a looping video does not.
- Milestones play in place, so several guests explore different parts at the same time -- no queue, no single linear playback.
- The content is the company's own story, so the photogenic moment carries brand substance rather than generic spectacle.
- The same wall works afterwards in a lobby or digital exhibition hall, so the build is not single-use.

## Video

- [Interactive Projection History Wall](https://www.youtube.com/watch?v=jhK4ggHeDwo) -- uploaded 2019-01-23

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/airasia-annual-meeting/