# Alibaba - Design Week -- Immersive Projection Spaces and Interactive Installations

> For Alibaba Design Week's Usee design art exhibition, MLABART created immersive projection spaces and a series of interactive installations, including a charity interaction. Visitors move through projected environments and take part in installations that present the design-week theme.

- **Client:** Alibaba
- **Industry:** Technology

## Scenario

Alibaba Design Week brings the company's design work to designers and the wider creative community. The Usee design art exhibition presented the week's theme through immersive and interactive pieces.

## Interaction

Immersive projection spaces set the atmosphere, multiple interactive installations let visitors engage with the theme, and a charity interaction links participation to a good cause.

## Technologies

- Immersive Projection
- Interactive Installation

## Marketing value

Endorsement from one of China's largest technology companies, and exposure to the design community.

## Why brands choose this approach

- Immersive spaces and interactive pieces suit a design audience that expects more than posters.
- A charity interaction gives participation a purpose beyond play.
- Delivered for one of China's largest technology companies.


## Related Pages

**See also:** [TCL - IFA 2026 Berlin -- Basketball, Driving and Esports Games plus Transparent OLED Appliance Demos](https://mlabart.com/work/tcl-ifa-berlin-2026/) | [Midea - IFA 2026 Berlin -- Anamorphic 3D, a Lifting Transparent LED Screen and a "Shoot Like a Star" Football Challenge](https://mlabart.com/work/midea-ifa-berlin-2026/) | [Midea - Aquatech Amsterdam -- Interactive Exhibits for Water-Purification Technology](https://mlabart.com/work/midea-aquatech/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/alibaba-design-week/