# Giorgio Armani - Armani/Privé L'Exposition, Shanghai -- Motion-Tracked Particle Installation

> At Armani/Privé's L'Exposition fragrance exhibition in Shanghai, MLABART developed a motion-tracked particle installation and supplied its LED wall. An Azure Kinect camera captured visitors' movement and gestures, which appeared as flowing particle silhouettes on screen; visitors could scan a QR code to retrieve their recorded interaction video.

- **Client:** Giorgio Armani
- **Industry:** Luxury
- **Location:** Shanghai
- **Year:** 2023

## Project facts

- **Brand:** Giorgio Armani - Armani/Privé
- **Location:** Shanghai Exhibition Center, Shanghai, China
- **Exhibition dates:** 10-26 February 2023
- **Tracking:** Azure Kinect - body and gesture tracking
- **Our role:** Interactive development & LED wall supply

## Movement becomes a particle silhouette

Walking and waving in front of the LED wall changes the particle image. An Azure Kinect camera captures the visitor's body movement, and the interactive software turns it into a floating silhouette.
MLABART developed the interactive installation and supplied the LED wall. The supplied on-site video shows visitors moving in front of the particle display.
[Armani/Privé particle installation -- on-site interaction](https://mlabart.com/cases/armani-fragrance-art/particles.mp4)
[Explore the format](https://mlabart.com/solutions/motion-tracking-interactives/)

## A recorded experience visitors can retrieve

The interaction includes a video output. Visitors can scan a QR code to retrieve their clip after participating, connecting the on-site movement to a take-away record.
The project description confirms the video retrieval workflow. It does not provide a measured download rate or the number of clips produced.

## One interactive installation within a larger exhibition

MLABART's delivery covered one particle interaction and the LED wall. The wider fragrance rooms, product displays and exhibition artwork are shown in the supplementary photographs as context.
The delivery record describes roughly one month of production, a week of testing and two days of installation, followed by automated operation.
### Read the visitor's movement.

Use Azure Kinect body tracking as input to the interactive particle experience.
### Render the response.

Connect the movement-driven particle software to the LED wall.
### Provide the video.

Make the recorded interaction available through QR-code retrieval.

## Explore related formats

- [Motion-tracking interactives](https://mlabart.com/solutions/motion-tracking-interactives/)
- [Interactive LED walls](https://mlabart.com/solutions/interactive-led-walls/)
- [Discuss your project](https://mlabart.com/contact/)

## Scenario

Armani/Privé L'Exposition at Shanghai Exhibition Center, February 10-26, 2023. Within the fragrance exhibition, the particle installation gave visitors a visual way to participate in the atmosphere of the Les Mille et Une Nuits area.

## Interaction

Visitors walk and wave in front of the LED wall. Azure Kinect body tracking drives a floating particle silhouette that follows their movement. The experience produces a video that visitors can retrieve by scanning a QR code.

## Technologies

- Motion Tracking
- Interactive LED Wall

## Marketing value

Gesture-driven particles give visitors a visible connection to the fragrance atmosphere, while the recorded video extends the experience beyond the exhibition room.

## Results

MLABART delivered one motion-responsive LED installation with a QR-code video retrieval workflow. The project record describes about one month of production, seven days of testing and two days of installation, followed by automated operation.

Source: MLABART's project description supplied on October 7, 2026. Delivery durations are approximate. No measured attendance figure is published: the supplied daily estimate was described as a forecast rather than a confirmed count.

## Image context
Additional rooms, fragrance displays and artworks from the wider Armani/Privé exhibition. MLABART's stated scope is the particle interaction and its LED wall; these photographs do not attribute the full exhibition or botanical installations to MLABART.

## MLABART's delivery scope

MLABART's delivery covered one particle interaction and the LED wall. The wider fragrance rooms, product displays and exhibition artwork are shown in the supplementary photographs as context.

The delivery record describes roughly one month of production, a week of testing and two days of installation, followed by automated operation.

## Why brands choose this approach

- Body tracking makes movement part of the visual content.
- The LED particle display turns a walk-up gesture into an immediate response.
- A QR-code video workflow gives visitors access to a record of their experience.

## Reported by

- [Armani beauty -- first Armani/Privé fragrance exhibition in Shanghai](https://www.giorgioarmanibeauty.com.au/article-2023-02-10-Armani-Prive-Exposition.html)
- [Pamper -- L'Exposition dates and Shanghai Exhibition Center](https://www.pamper.my/news/beauty/body/armani-beauty-lexposition-exhibition/)

## Images

- ![Light-colored garden room within the wider Armani/Privé L'Exposition exhibition](https://mlabart.com/cases/armani-fragrance-art/01.webp)
- ![Golden Les Mille et Une Nuits fragrance room with reflective forms](https://mlabart.com/cases/armani-fragrance-art/02.webp)
- ![Fragrance bottles under spotlights in a dark exhibition room](https://mlabart.com/cases/armani-fragrance-art/03.webp)
- ![Garment and material displays in the wider Armani/Privé exhibition](https://mlabart.com/cases/armani-fragrance-art/04.webp)
- ![Illuminated ingredient display boxes in the wider fragrance exhibition](https://mlabart.com/cases/armani-fragrance-art/05.webp)
- ![Blue corridor linking rooms in the wider fragrance exhibition](https://mlabart.com/cases/armani-fragrance-art/06.webp)
- ![Colorful botanical display in the wider fragrance exhibition](https://mlabart.com/cases/armani-fragrance-art/07.webp)
- ![Close view of a depth camera amid blue botanical imagery](https://mlabart.com/cases/armani-fragrance-art/08.webp)
- ![Depth camera on a pedestal in front of a colorful botanical display](https://mlabart.com/cases/armani-fragrance-art/09.webp)
- ![View through an illuminated doorway toward the golden fragrance room](https://mlabart.com/cases/armani-fragrance-art/10.webp)
- ![Reflective gold forms beneath the Les Mille et Une Nuits sign](https://mlabart.com/cases/armani-fragrance-art/11.webp)
- ![Visitors' movement forming a luminous particle silhouette on the Armani/Privé LED wall, shown in a video still](https://mlabart.com/cases/armani-fragrance-art/particle-interaction.webp)
- ![Flowing particle imagery on the motion-responsive Armani/Privé LED wall, cropped from the supplied site video](https://mlabart.com/cases/armani-fragrance-art/particle-motion.webp)


## Related Pages

**See also:** [ROLEX - "Oyster Story" Brand Art Exhibition -- Kinetic "Time Machine" Sculpture](https://mlabart.com/work/rolex-oyster-story/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

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- Email: mark@touchworld-sh.com
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