# Atelier Cologne - Fragrance Pop-up -- Light-Up Scent Spray and Personalised Scent Cards

> For an Atelier Cologne fragrance pop-up, MLABART created a blue immersive space with a light-up scent-spray interaction and fragrance-card printing. Visitors play through the interaction and leave with a printed card for their own scent.

- **Client:** Atelier Cologne
- **Industry:** Beauty

## Scenario

Fragrance is hard to share because the scent itself cannot be photographed. The pop-up set out to make the fragrance experience interactive and shareable, giving visitors something visual and something physical to take away.

## Interaction

Inside a blue immersive space, visitors use a glowing scent-spray interaction, and a printer produces a personalised fragrance card when they finish the game.

## Technologies

- Interactive Installation
- Light Installation

## Marketing value

It makes the fragrance experience interactive and shareable.

## Why brands choose this approach

- A printed scent card gives visitors a physical keepsake, which carries the brand experience beyond the pop-up.
- The light-up spray and the blue space are made to be photographed, which answers fragrance's "invisible product" problem.
- A compact format suited to beauty and fragrance pop-ups.


## Related Pages

**See also:** [CHLITINA - Dealer Summit at Shanghai Tower -- Kinetic Sphere Array, Fibre-Optic Wall and Holographic Display](https://mlabart.com/work/chlitina-dealer-summit-2026/) | [LANCÔME - Absolue Art Exhibition, Shanghai -- 1,350-unit Kinetic Matrix](https://mlabart.com/work/lancome-mechanical-matrix/) | [LANCÔME - Changi Airport, Singapore -- Object-Recognition Table & Spherical LED Space](https://mlabart.com/work/lancome-changi-popup/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/atelier-cologne/