# Audi - International Auto Show -- Scan-to-Video Interactive

> MLABART built this for the Audi stand at the 2017 International Auto Show: a Kinect scan captures the visitor, generates a personalised virtual-image video, and outputs a QR code on the spot -- visitors scan it and the video is sent to their own email.

- **Client:** Audi
- **Industry:** Automotive
- **Year:** 2017
- **Published:** 2026-08-23

## Scenario

The Audi stand at the 2017 International Auto Show, a high-traffic stand where each visitor stays only briefly. The interaction had to attract visitors, give them something personal to keep and capture a contact without a form.

## Interaction

Kinect scans the visitor, a personalised virtual-image video is generated from the capture, and a QR code is produced on the spot; scanning it delivers the video to the visitor's email.

## Technologies

- Scan-to-Screen Interaction
- Motion Tracking
- Digital Content Production

## Marketing value

The visitor leaves with content of themselves and the brand leaves with a contact -- the interaction is both the attraction and the data capture, without a form to fill in.

## Why brands choose this approach

- The visitor gets a video of themselves; the stand gets an opted-in email address. One interaction, both outcomes.
- No form to fill in -- the QR hand-off is the capture step, which is why people finish it instead of abandoning halfway.
- The video is delivered to the visitor after the show, so the brand contact continues past the stand.
- It suits high-traffic, short-dwell stands: the whole loop takes less time than a conversation with a salesperson.

## Video

- [Kinect Scan-to-Video Interactive at the International Auto Show](https://www.youtube.com/watch?v=1R_Z26POW68) -- uploaded 2017-04-21


## Related Pages

**See also:** [Ferrari - All-Electric Supercar Shanghai Debut -- Mechanical Lifting LED Reveal Stage](https://mlabart.com/work/ferrari-luce-shanghai/) | [Volkswagen - Touareg Launch -- Interactive Floor Projection](https://mlabart.com/work/volkswagen-touareg-floor/)

---

**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/audi-auto-show-scan/