# Charlotte Tilbury - Hong Kong Pop-ups -- 65-inch Pinball Game & AI Photo Booth > For two Charlotte Tilbury pop-up phases in Hong Kong, MLABART supplied the interactive hardware and software: a 65-inch screen-based Airbrush pinball game, followed by an AI-assisted photo booth. The pinball phase took place at Harbour City; both phases translated the brand experience into an activity visitors could play or capture. - **Client:** Charlotte Tilbury - **Industry:** Beauty - **Location:** Hong Kong ## Project facts - **Brand:** Charlotte Tilbury - **Location:** Hong Kong - Harbour City for the pinball phase - **Format:** Two successive retail pop-up phases - **Our role:** Interactive hardware, software, AI software & network commissioning ## 65-inch screen-based pinball Visitors play Airbrush Pinball Interactive with physical buttons in front of a 65-inch display. The ball, targets and score are rendered by the game software, connecting a familiar arcade action to the branded interface. MLABART supplied the screen-based game's hardware and interactive software. The supplied interface sheets document the idle screen, instructions, game and result states. [Airbrush pinball -- on-site gameplay](https://mlabart.com/cases/charlotte-tilbury-pinball/pinball.mp4) ## A later AI-assisted photo activation A later pop-up phase introduced an AI-assisted photo booth. MLABART supplied the interactive and AI software alongside the hardware, supporting a photo-taking experience and its configured photo-print or promotional-voucher output. The game and photo booth belonged to successive phases. Their photographs and operating estimates are presented separately. [Explore the format](https://mlabart.com/solutions/ai-photo-booth/) ## Software, hardware and on-site connectivity The project record describes roughly 30 days of production, seven days of testing and two days of installation. Intermittent local connectivity was addressed by configuring TP-Link networking equipment on site. ### Build the activity. Deliver the screen-based pinball game and the later photo experience with their required hardware and software. ### Check the full flow. Test the interaction and output workflow before on-site installation. ### Stabilize the connection. Configure local networking equipment to address the connection instability reported during installation. ## Explore related formats - [Retail pop-up activations](https://mlabart.com/solutions/mall-popup-activations/) - [AI photo experiences](https://mlabart.com/solutions/ai-photo-booth/) - [Discuss your project](https://mlabart.com/contact/) ## Scenario Two successive Charlotte Tilbury pop-up phases in Hong Kong: an Airbrush Pinball Interactive at Harbour City and a later photo-booth activation. The project brief focused on brand awareness and participation. ## Interaction In the first phase, visitors pressed physical buttons to control a pinball game on a 65-inch display. In the later phase, visitors entered an AI-assisted photo experience and received an output through the configured photo-print or promotional-voucher workflow. ## Technologies - Interactive Game - AI Photo ## Marketing value A short game gives visitors a way to engage with the product story, while a photo experience gives the later activation a personal takeaway. ## Results The project team reports approximately one month of operation for each phase, with an estimated 100+ participants per day in each phase. The figures describe the phases separately; no combined attendance total is stated. Source: MLABART's project description supplied on October 7, 2026. Daily participant figures are project-team estimates for each phase, not audited unique visitors. The later booth's exact venue and both phases' calendar dates were not specified. ## Image context Additional pop-up photographs and interface design sheets. The interface sheets show software states; store fit-out and wider campaign design are not attributed to MLABART. ## MLABART's delivery scope The project record describes roughly 30 days of production, seven days of testing and two days of installation. Intermittent local connectivity was addressed by configuring TP-Link networking equipment on site. ## Why brands choose this approach - Button-controlled gameplay on a large display suits a walk-up retail activation. - An AI-assisted photo workflow can connect the on-site experience to a printed or promotional takeaway. - Hardware, interactive software and local network commissioning were delivered together. ## Images - ![Charlotte Tilbury Airbrush pinball kiosk with a large game display and illuminated product panels](https://mlabart.com/cases/charlotte-tilbury-pinball/01.webp) - ![Pinball interface design sheet showing the idle screen and tutorial states](https://mlabart.com/cases/charlotte-tilbury-pinball/02.webp) - ![Pinball interface design sheet showing gameplay and the result screen](https://mlabart.com/cases/charlotte-tilbury-pinball/03.webp) - ![Visitors beside the pink Charlotte Tilbury photo booth in the decorated pop-up](https://mlabart.com/cases/charlotte-tilbury-pinball/04.webp) - ![Charlotte Tilbury photo activation with a tall portrait display at the corner of the pop-up](https://mlabart.com/cases/charlotte-tilbury-pinball/05.webp) - ![Wide view of the later Charlotte Tilbury photo activation and its retail setting](https://mlabart.com/cases/charlotte-tilbury-pinball/06.webp) - ![Charlotte Tilbury pop-up facade with photo displays and visitors in front](https://mlabart.com/cases/charlotte-tilbury-pinball/07.webp) - ![Visitors gathered across the front of the Charlotte Tilbury photo activation](https://mlabart.com/cases/charlotte-tilbury-pinball/08.webp) - ![Visitor pressing the physical buttons to play Charlotte Tilbury's screen-based pinball game](https://mlabart.com/cases/charlotte-tilbury-pinball/pinball-action.webp) ## Related Pages **See also:** [CHLITINA - Dealer Summit at Shanghai Tower -- Kinetic Sphere Array, Fibre-Optic Wall and Holographic Display](https://mlabart.com/work/chlitina-dealer-summit-2026/) | [LANCÔME - Absolue Art Exhibition, Shanghai -- 1,350-unit Kinetic Matrix](https://mlabart.com/work/lancome-mechanical-matrix/) | [LANCÔME - Changi Airport, Singapore -- Object-Recognition Table & Spherical LED Space](https://mlabart.com/work/lancome-changi-popup/) --- **MLABART** -- Interaction - Imagination - Innovation MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery. - Web: https://mlabart.com - Email: mark@touchworld-sh.com - Phone / WhatsApp: +86 18917292695 - Canonical HTML version: https://mlabart.com/work/charlotte-tilbury-pinball/