# DESCENTE - 90th Anniversary Exhibition

> Sports brand anniversary show - motion-sensing cycling + forest projection tunnel - immersive brand story

- **Client:** DESCENTE
- **Industry:** Sports

## Scenario

DESCENTE 90th anniversary brand exhibition

## Interaction

Motion-sensing bike linked to a live forest cycling projection, threaded through an immersive projection tunnel telling the brand story.

## Technologies

- Motion Tracking
- Immersive Projection

## Marketing value

Turns athletic spirit into a first-person immersive journey


## Related Pages

**See also:** [Nike - Architectural Projection Mapping, Beijing](https://mlabart.com/work/nike-beijing-projection/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is a creative technology studio specializing in interactive installations, digital multimedia art, and immersive experiences. We take projects from creative direction to commercial delivery -- building audiovisual interactive installations, anamorphic 3D billboards (naked-eye 3D), kinetic mechanical installations, and AI-driven experiences for brand activations, exhibition spaces, and public environments.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/descente-90th/