Sports
DESCENTE · 90th Anniversary Exhibition
Sports brand anniversary show · motion-sensing cycling + forest projection tunnel · immersive brand story
- Context
- DESCENTE 90th anniversary brand exhibition
- Interaction
- Motion-sensing bike linked to a live forest cycling projection, threaded through an immersive projection tunnel telling the brand story.
- Technologies
- Motion TrackingImmersive Projection
- Marketing value
- Turns athletic spirit into a first-person immersive journey
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