# DESCENTE - 90th Anniversary Exhibition -- Motion-Sensing Cycling and Immersive Projection Tunnel

> For DESCENTE's 90th anniversary brand exhibition, MLABART created a motion-sensing cycling experience and an immersive projection tunnel. Visitors pedal a bike linked to a forest-ride projection, then walk through a tunnel of projected imagery that carries the brand's story.

- **Client:** DESCENTE
- **Industry:** Sports

## Scenario

A sports brand marking 90 years has a heritage story to tell, but sport is experienced through the body rather than read on a wall. The anniversary exhibition set out to turn the brand's athletic spirit into something visitors could experience first-hand.

## Interaction

A motion-sensing bike is linked to a forest cycling projection, so the projected ride follows the visitor's pedalling. An immersive projection tunnel then threads the exhibition together, using surround imagery to carry the brand story from one section to the next.

## Technologies

- Motion Tracking
- Immersive Projection

## Marketing value

It turns athletic spirit into a first-person immersive journey: visitors do the activity the brand stands for instead of watching it.

## Why brands choose this approach

- Visitors ride rather than watch, so the brand's sporting identity is felt physically.
- The projection tunnel turns the walk between sections into part of the story instead of dead space.
- A format that suits anniversaries and heritage shows, where the archive needs a way to feel current.


## Related Pages

**See also:** [Nike - Architectural Projection Mapping, Beijing](https://mlabart.com/work/nike-beijing-projection/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/descente-90th/