# Estée Lauder - Print & Play -- Touchscreen Shade Selection and Custom Lipstick-Case Printing

> For an Estée Lauder lipstick pop-up, MLABART created Print & Play: visitors choose a shade on a touchscreen, then a custom lipstick case is printed for them on the spot. Each visitor leaves with a personalised item they want to share.

- **Client:** Estée Lauder
- **Industry:** Beauty

## Scenario

Lipstick is a personal choice. The pop-up made personalisation the centre of the experience, so each visitor creates something of their own and has a reason to share it.

## Interaction

A touchscreen lets visitors select a lipstick shade, then a printer customises the lipstick case, producing a personalised item and shareable content.

## Technologies

- Touchscreen Interaction
- AI Photo

## Marketing value

Personalised customisation drives content that visitors spread themselves.

## Why brands choose this approach

- Every visitor leaves with something made for them, which is the strongest reason to post about it.
- The touchscreen step keeps shade choice simple and fast at a busy counter.
- Suited to beauty launches where personalisation is the campaign message.


## Related Pages

**See also:** [CHLITINA - Dealer Summit at Shanghai Tower -- Kinetic Sphere Array, Fibre-Optic Wall and Holographic Display](https://mlabart.com/work/chlitina-dealer-summit-2026/) | [LANCÔME - Absolue Art Exhibition, Shanghai -- 1,350-unit Kinetic Matrix](https://mlabart.com/work/lancome-mechanical-matrix/) | [LANCÔME - Changi Airport, Singapore -- Object-Recognition Table & Spherical LED Space](https://mlabart.com/work/lancome-changi-popup/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/estee-lauder-print-play/