# Estée Lauder - Print & Play Lipstick Interactive

> Beauty lipstick interaction - Print&Play shade pick + custom print - personalized sharing

- **Client:** Estée Lauder
- **Industry:** Beauty

## Scenario

Estée Lauder lipstick pop-up

## Interaction

Touchscreen shade selection + custom lipstick-case printing (Print & Play), generating personalized shareable content.

## Technologies

- Touchscreen Interaction
- AI Photo

## Marketing value

Personalized customization drives self-spreading content


## Related Pages

**See also:** [CHLITINA - Dealer Summit at Shanghai Tower -- Kinetic Sphere Array, Fibre-Optic Wall and Holographic Display](https://mlabart.com/work/chlitina-dealer-summit-2026/) | [LANCÔME - Mechanical Matrix Installation](https://mlabart.com/work/lancome-mechanical-matrix/) | [LANCÔME - Singapore Changi Airport Pop-up](https://mlabart.com/work/lancome-changi-popup/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is a creative technology studio specializing in interactive installations, digital multimedia art, and immersive experiences. We take projects from creative direction to commercial delivery -- building audiovisual interactive installations, anamorphic 3D billboards (naked-eye 3D), kinetic mechanical installations, and AI-driven experiences for brand activations, exhibition spaces, and public environments.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/estee-lauder-print-play/