# World Horticultural Expo 2019 - Inner Mongolia Pavilion -- Draw-and-Scan Interactive Projection

> MLABART built this for the Inner Mongolia Pavilion at the 2019 World Horticultural Exposition in Beijing: children draw their own animals on paper, a scanner sends each drawing onto the immersive projection wall, and they can then interact with the animal they just drew as it moves across the scene.

- **Client:** World Horticultural Expo 2019
- **Industry:** Exhibitions
- **Location:** Inner Mongolia
- **Year:** 2019
- **Published:** 2026-08-23

## Scenario

The Inner Mongolia Pavilion at the 2019 World Horticultural Exposition in Beijing, visited largely by families and school groups. The pavilion wanted visitors, especially children, to take part in the content rather than only look at it.

## Interaction

Children draw on paper, a scanner reads each drawing, and the character is generated onto the immersive projection wall in real time, where it moves through the scene and responds to the child who made it.

## Technologies

- Scan-to-Screen Interaction
- Immersive Projection
- Interactive Exhibits

## Marketing value

Visitors become authors rather than viewers. A child who sees their own drawing alive on a wall stays longer, brings their family back to look, and remembers the pavilion rather than the pavilion's copy.

## Why brands choose this approach

- The child's own drawing appears on the wall -- that is the moment parents film, and it happens without any staff prompting.
- Paper and pencil as the input means no queue for hardware and no age limit; a four-year-old and a grandparent use it the same way.
- Dwell time rises because families wait to watch their own character move, then bring others over to see it.
- The same mechanism carries any subject matter -- local wildlife, plants, heritage -- so it adapts to a pavilion's specific brief.

## Video

- [Inner Mongolia Pavilion Draw-and-Scan Projection](https://www.youtube.com/watch?v=071drDIbt38) -- uploaded 2020-02-15


## Related Pages

**See also:** [Milan International Furniture Fair - Interactive Projection Walls for Designer Discovery](https://mlabart.com/work/milan-furniture-fair-2019/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
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