# JACK & JONES x NBA - JACK & JONES x NBA, Shanghai -- Three Kinetic Sculptures for Retail

> For a JACK & JONES x NBA collaboration store in Shanghai, MLABART fabricated three kinetic installations: a basketball-form Newton's cradle, a synchronized transit pendulum and an oval-ring basketball display. The scope included mechanical structures, motor-control programming and testing, with scheduled operation matched to the store's opening hours.

- **Client:** JACK & JONES x NBA
- **Industry:** Retail & Malls
- **Location:** Shanghai

## Project facts

- **Brand:** JACK & JONES x NBA
- **Location:** Shanghai, China
- **Format:** Three permanent retail display installations
- **Control:** Computer-controlled motors - scheduled operation
- **Our role:** Fabrication, mechanical structures & motor programming

## A basketball-form Newton's cradle

Basketball-form pendulum bodies move from one side to the other inside a framed display. Computer and motor control support repeatable sequences for long-term retail presentation.
MLABART fabricated the mechanical structure and programmed the motor control. The visible motion carries the basketball collaboration into the store environment.
[JACK & JONES x NBA -- Newton's cradle in motion](https://mlabart.com/cases/jj-nba-newton-pendulum/cradle.mp4)
[Explore the format](https://mlabart.com/solutions/kinetic-mechanical-installations/)

## A pendulum passes through a rotating disc

A pendulum ball passes through openings in a rotating disc. The movement requires the swinging body and the disc openings to reach the crossing point at the appropriate time.
The delivery process included repeated physical testing of pendulum torque, motor behavior and the interaction between the moving components.
[JACK & JONES x NBA -- transit pendulum sequence](https://mlabart.com/cases/jj-nba-newton-pendulum/transit.mp4)

## A basketball within an oval structure

The third installation uses an oval fiberglass ring structure with a basketball moving within it. It adds a different mechanical path alongside the swinging and timed-crossing pieces.
The three pieces were delivered for permanent display in the store, with operating schedules matched to opening and closing times.

## Mechanical fabrication and repeated physical testing

The project record reports around 45 days of production, 14 days of testing and five days of installation. Development involved testing the pendulum forces, motor control and the behavior of the physical display.
Estimated daily footfall was about 200 visits across the store environment with the three installations. This is not a separate participant count for each piece.
### Fabricate three structures.

Produce the cradle, transit pendulum and oval-ring installation.
### Program the sequences.

Coordinate motor-driven motion with the physical characteristics of each installation.
### Follow the store schedule.

Set daily operating times for the long-term retail display.

## Explore related formats

- [Kinetic sculptures & installations](https://mlabart.com/solutions/kinetic-mechanical-installations/)
- [Retail brand experiences](https://mlabart.com/solutions/mall-popup-activations/)
- [Discuss your project](https://mlabart.com/contact/)

## Scenario

A permanent retail display for a JACK & JONES x NBA collaboration store in Shanghai, connecting the clothing collaboration to visible basketball-inspired mechanical motion.

## Interaction

Visitors watch three moving installations. The Newton's cradle carries basketball-form pendulum bodies; the transit pendulum passes through openings in a rotating disc; a third piece carries a basketball through an oval fiberglass ring structure. Computer-controlled motors drive the sequences.

## Technologies

- Kinetic Interaction
- Kinetic Sculpture

## Marketing value

Basketball forms and visible mechanical motion give the retail collaboration a physical presence, with distinct pieces visitors can observe as they move through the store.

## Results

MLABART delivered three installations for long-term store use. The project record reports approximately 45 days of production, 14 days of testing and five days of installation, with scheduled daily operation. Estimated store footfall was around 200 visits per day.

Source: MLABART's project description supplied on October 7, 2026. The estimated 200 daily visits describe store-level footfall across the three displays, not individual installation participation. Production, test and installation durations are approximate.

## Image context
Additional installation, commissioning and retail views. MLABART's stated role covers the three kinetic pieces and their control programming; the wider store fit-out is shown as context.

## MLABART's delivery scope

The project record reports around 45 days of production, 14 days of testing and five days of installation. Development involved testing the pendulum forces, motor control and the behavior of the physical display.

Estimated daily footfall was about 200 visits across the store environment with the three installations. This is not a separate participant count for each piece.

## Why brands choose this approach

- Three mechanical formats express a shared basketball theme through different movements.
- Motor programming and physical testing connect the structures to repeatable display sequences.
- Scheduled operation can follow the retail opening and closing times.

## Images

- ![Pink rotating disc and mirrored pendulum sphere inside a framed retail display](https://mlabart.com/cases/jj-nba-newton-pendulum/01.webp)
- ![Front view of the transit pendulum within its glass enclosure](https://mlabart.com/cases/jj-nba-newton-pendulum/02.webp)
- ![Angled view of the transit pendulum and three disc openings](https://mlabart.com/cases/jj-nba-newton-pendulum/03.webp)
- ![Transit pendulum in its display enclosure inside the collaboration store](https://mlabart.com/cases/jj-nba-newton-pendulum/04.webp)
- ![Three-opening pink disc and pendulum sphere in a retail display](https://mlabart.com/cases/jj-nba-newton-pendulum/05.webp)
- ![Laptops and tools beside the Newton's cradle during on-site commissioning](https://mlabart.com/cases/jj-nba-newton-pendulum/06.webp)
- ![Close view along the mirrored basketball-form Newton's cradle](https://mlabart.com/cases/jj-nba-newton-pendulum/07.webp)
- ![Tools and packaging beside the transit pendulum during installation](https://mlabart.com/cases/jj-nba-newton-pendulum/08.webp)
- ![Close view of the pink transit disc and mirrored pendulum body](https://mlabart.com/cases/jj-nba-newton-pendulum/09.webp)
- ![Basketball-form Newton's cradle in its rectangular glass enclosure](https://mlabart.com/cases/jj-nba-newton-pendulum/10.webp)
- ![Oval ring display with a basketball inside a tall glass enclosure](https://mlabart.com/cases/jj-nba-newton-pendulum/11.webp)
- ![Oval ring and basketball display viewed from the side](https://mlabart.com/cases/jj-nba-newton-pendulum/12.webp)
- ![Angled view of the oval fiberglass ring installation](https://mlabart.com/cases/jj-nba-newton-pendulum/13.webp)
- ![Transit pendulum displayed beside the collaboration apparel](https://mlabart.com/cases/jj-nba-newton-pendulum/14.webp)
- ![Newton's cradle viewed across the retail floor](https://mlabart.com/cases/jj-nba-newton-pendulum/15.webp)
- ![Wide retail view of the Newton's cradle and collaboration apparel](https://mlabart.com/cases/jj-nba-newton-pendulum/16.webp)
- ![Visitor-side view of the Newton's cradle in the store](https://mlabart.com/cases/jj-nba-newton-pendulum/17.webp)


## Related Pages

**See also:** [Taikoo Hui Guangzhou - New Year's Eve -- Kinect Motion-Sensing Football Game](https://mlabart.com/work/taikoo-hui-guangzhou-nye/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/jj-nba-newton-pendulum/