# LANCÔME - Sanya CDF Pop-up -- Naked-Eye 3D Box and Interactive Game Zone

> For a LANCÔME pop-up at the CDF duty-free store in Sanya, MLABART created a naked-eye 3D visual box and an interactive game zone built around the brand's Airwear long-wear foundation technology. Shoppers see the product story in 3D without glasses, then play through it in the game zone.

- **Client:** LANCÔME
- **Industry:** Beauty
- **Location:** Sanya

## Scenario

Sanya's CDF duty-free stores draw heavy shopper traffic, and a pop-up there competes with every other brand in the same space. This one combined a visual hook to stop shoppers with an interactive zone that explains the foundation's long-wear technology once they have stopped.

## Interaction

A naked-eye 3D visual box shows depth effects without glasses and acts as the attention-getter. Next to it, an interactive game zone and a product interaction display connect the play to the foundation's Airwear long-wear technology.

## Technologies

- Naked-eye 3D
- Interactive Game

## Marketing value

Duty-free footfall, a naked-eye 3D visual hook and product technology together: the 3D box stops people, and the game zone gives them a reason to stay and engage with the product.

## Why brands choose this approach

- Naked-eye 3D works without glasses, so every passer-by sees the effect -- it is the stopping power of the pop-up.
- The game zone turns attention into participation, which is where the product benefit gets explained.
- Built for duty-free retail, where many brands compete for the same shoppers in the same aisle.


## Related Pages

**See also:** [CHLITINA - Dealer Summit at Shanghai Tower -- Kinetic Sphere Array, Fibre-Optic Wall and Holographic Display](https://mlabart.com/work/chlitina-dealer-summit-2026/) | [LANCÔME - Absolue Art Exhibition, Shanghai -- 1,350-unit Kinetic Matrix](https://mlabart.com/work/lancome-mechanical-matrix/) | [LANCÔME - Changi Airport, Singapore -- Object-Recognition Table & Spherical LED Space](https://mlabart.com/work/lancome-changi-popup/)

---

**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/lancome-sanya-naked3d/