# Midea - Aquatech Amsterdam -- Interactive Exhibits for Water-Purification Technology

> For Midea at Aquatech, the international water-technology exhibition in Amsterdam, MLABART created interactive technology screens that explain the brand's water-purification technology, alongside point-of-use (POU) product displays within the stand. Trade visitors explore the technology on screen next to the products themselves.

- **Client:** Midea
- **Industry:** Technology
- **Location:** Amsterdam

## Scenario

Aquatech Amsterdam is an international trade show for the water industry. The stand presented Midea's water-purification technology and POU products to a specialist international audience on a busy show floor.

## Interaction

Interactive technology screens break down the purification technology, while POU (point-of-use) product displays sit within the branded stand, so visitors can move straight from the explanation to the product.

## Technologies

- Interactive LED Wall
- Digital Exhibits

## Marketing value

A serious B2B industrial brand presented with interactive exhibits at an overseas trade show -- delivered by MLABART outside China.

## Why brands choose this approach

- Interactive screens let technical visitors go as deep as they want without waiting for a sales engineer.
- Products and explanations sit side by side, so the stand reads as one argument rather than a row of exhibits.
- Delivered at a European trade show, not only in China.


## Related Pages

**See also:** [TCL - IFA 2026 Berlin -- Basketball, Driving and Esports Games plus Transparent OLED Appliance Demos](https://mlabart.com/work/tcl-ifa-berlin-2026/) | [Midea - IFA 2026 Berlin -- Anamorphic 3D, a Lifting Transparent LED Screen and a "Shoot Like a Star" Football Challenge](https://mlabart.com/work/midea-ifa-berlin-2026/) | [Alibaba - Design Week -- Immersive Projection Spaces and Interactive Installations](https://mlabart.com/work/alibaba-design-week/)

---

**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/midea-aquatech/