# Midea - IFA 2026 Berlin -- Anamorphic 3D, a Lifting Transparent LED Screen and a "Shoot Like a Star" Football Challenge

> For Midea's booth at IFA 2026 in Berlin, MLABART built five installations: two anamorphic 3D corner LED screens for the dishwasher and the SPACE MASTER refrigerator, a lifting transparent LED screen over the R290 air conditioner, the "Shoot Like a Star" football challenge in the FC Barcelona area, a ball-catching game for the Raynor Pro air conditioner and an RFID cabinet-material table.

- **Client:** Midea
- **Industry:** Technology
- **Location:** Berlin
- **Year:** 2026
- **Published:** 2026-10-21

## Scenario

IFA 2026 ran from September 4 to 8, 2026 at the Messe Berlin exhibition grounds under the theme "The future is now", and the organisers reported 240,000 visitors from 155 countries and more than 2,000 exhibitors. Midea's booth in Hall 5.1 was built around its "Simply ideal" philosophy, with the Midea Suites and the Midea Scenarios area of Air Treatment, Kitchen and Laundry zones, plus an area celebrating its partnership with FC Barcelona.

## Interaction

Two of the installations are for watching and three are for playing. The anamorphic 3D screens and the lifting transparent screen make passers-by stop; the football challenge, the ball-catching game and the RFID table let them try something with their own hands or feet, with the product message built into the round.

## Technologies

- Naked-eye 3D
- Motion Tracking
- Interactive Game
- Mechanical Lifting System
- Sensor Interaction

## Marketing value

Each headline product on the booth got its own installation, so a visitor walking through Hall 5.1 met a reason to stop at every zone rather than a single crowd-puller in one corner.

## Anamorphic 3D corner screens

Dishwasher: on an L-shaped corner LED screen above the dishwasher display, the machine's components separate in an exploded view, then plates, a dish rack and a panel appear to burst out of the frame toward the aisle.

SPACE MASTER refrigerator: a white corner screen spells out SPACE MASTER, opens a deep recess and a long corridor in the wall, and ends on a refrigerator with its doors open floating in the space. Midea describes SPACE MASTER as "more capacity within the same size", and the 3D depth illustrates that idea.

## Lifting transparent LED screen over the R290 air conditioner

Midea's announcement puts the R290 Series at the centre of the Air Treatment zone. A transparent LED box hangs above a Midea R290 outdoor unit on motorised cables: lowered, its content sits over the product; raised, it reveals the unit and shows lines such as R290 Split AC and Pioneering R290 Solutions for 16 Years.

## "Shoot Like a Star" football challenge

Midea's announcement describes the challenge as 15 seconds to score into designated targets, with Midea x FC Barcelona co-branded prizes. In the build, a screen set into a claret-and-blue wall shows the countdown and a target; the player kicks a ball at it, misses are marked with a cross and a new target appears after each shot until time runs out.

## Raynor Pro ball-catching game and RFID cabinet-material table

Raynor Pro: under a Raynor Pro air conditioner labelled Built for the North, a visitor plays a short ball-catching game on a screen from a pillar console, beside a panel describing the unit's heating performance in very cold weather.

RFID table: on a table titled Built to Fit, Pick Your Cabinet Material, visitors place ceramic, wood or stone samples on a reader, and the screen above changes the cabinet to that material and compares InfiniteFit with a previous model.

## Why brands choose this approach

- Five installations for one IFA booth, each tied to a specific product: dishwasher, refrigerator, R290 air conditioner, Raynor Pro air conditioner and built-in kitchen.
- Anamorphic 3D and a lifting transparent LED screen bring visual content and the physical product into the same frame.
- A 15-second football challenge turns a sports partnership into something visitors play.

## Reported by

- [IFA Berlin press release, 12 May 2026 -- IFA 2026, 4-8 September, theme "The future is now"](https://drive.ifa-berlin.com/drive/2026/05/IFA%20Berlin_IFA%202026_Visitor%20tickets%20available%20now_Press%20Release_EN.pdf)
- [IFA Berlin press release, 8 September 2026 -- 240,000 visitors from 155 countries, more than 2,000 exhibitors](https://drive.ifa-berlin.com/drive/2026/09/IFA%202026_That%20was%20IFA%202026_press%20release_EN.pdf)
- [Midea -- Midea Brings "Simply ideal" to Life at IFA 2026 (zones, R290 Series, Shoot Like a Star)](https://www.midea.com/global/news/midea-brings-simply-ideal-to-life-at-ifa-2026)
- [Midea -- SMART MASTER at IFA 2026 (Hall 5.1, Messe Berlin)](https://www.midea.com/global/news/midea-smart-master-brings-an-ai-powered-home-ecosystem-to-life-at-ifa-2026)

## Video

- [Lifting Transparent LED Screen over the R290 Air Conditioner](https://www.youtube.com/watch?v=ddCDIP79pII) -- uploaded 2026-10-08
- [Ball-Catching Game at the Raynor Pro Air Conditioner](https://www.youtube.com/watch?v=ekjdrRIEIig) -- uploaded 2026-10-18
- [RFID Cabinet-Material Table](https://www.youtube.com/watch?v=pB0TSsJi_xg) -- uploaded 2026-10-19
- ["Shoot Like a Star" Football Challenge](https://www.youtube.com/watch?v=gTRLE5nSPK4) -- uploaded 2026-10-21

## Images

- ![An anamorphic 3D corner LED screen at the Midea booth, with stacked plates, a dish rack and a panel appearing to burst out of the frame above a dishwasher display marked A-50%](https://mlabart.com/cases/midea-ifa-berlin-2026/01.jpg)
- ![The same corner screen showing the inner components of a dishwasher floating apart in an exploded 3D view](https://mlabart.com/cases/midea-ifa-berlin-2026/02.jpg)
- ![A white anamorphic 3D corner screen reading SPACE MASTER, with the floor of the image dropping away into a deep recess](https://mlabart.com/cases/midea-ifa-berlin-2026/03.jpg)
- ![The SPACE MASTER corner screen showing a white refrigerator with its doors open, floating in the middle of the 3D space](https://mlabart.com/cases/midea-ifa-berlin-2026/04.jpg)
- ![The Shoot Like a Star football challenge in claret and blue stripes, with a 15-second timer and a target on the screen and a ball waiting on the floor](https://mlabart.com/cases/midea-ifa-berlin-2026/05.jpg)
- ![Mid-round in the football challenge: the timer reads 08s, a miss is marked with a cross and a new target has appeared on the screen](https://mlabart.com/cases/midea-ifa-berlin-2026/06.jpg)
- ![In the Air Treatment zone, a transparent LED box lowered around a Midea R290 outdoor unit glows green with a round logo animation](https://mlabart.com/cases/midea-ifa-berlin-2026/07.jpg)
- ![The transparent LED box raised above the R290 outdoor unit, showing R290 Split AC on its front, with spheres hanging from the ceiling frame](https://mlabart.com/cases/midea-ifa-berlin-2026/08.jpg)
- ![A visitor, seen from behind, plays a ball-catching game at a pillar console under a Raynor Pro air conditioner labelled Built for the North](https://mlabart.com/cases/midea-ifa-berlin-2026/09.jpg)
- ![The RFID table reading Built to Fit, Pick Your Cabinet Material, with ceramic, wood and stone samples below a screen comparing InfiniteFit with a previous model](https://mlabart.com/cases/midea-ifa-berlin-2026/10.jpg)


## Related Pages

**See also:** [TCL - IFA 2026 Berlin -- Basketball, Driving and Esports Games plus Transparent OLED Appliance Demos](https://mlabart.com/work/tcl-ifa-berlin-2026/) | [Midea - Aquatech Amsterdam -- Interactive Exhibits for Water-Purification Technology](https://mlabart.com/work/midea-aquatech/) | [Alibaba - Design Week -- Immersive Projection Spaces and Interactive Installations](https://mlabart.com/work/alibaba-design-week/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/midea-ifa-berlin-2026/