# Milan International Furniture Fair - Interactive Projection Walls for Designer Discovery

> Two interactive projection walls MLABART built for the 2019 Milan International Furniture Fair. Touch any designer on the wall and their product information unfolds around them, so visitors browse the roster by reaching for the person rather than scrolling a catalogue.

- **Client:** Milan International Furniture Fair
- **Industry:** Exhibitions
- **Location:** Milan
- **Year:** 2019
- **Published:** 2026-08-23

## Scenario

The 2019 Milan International Furniture Fair, on a stand presenting a roster of designers and their products. In a hall where every stand shows a catalogue, the stand needed a reason for visitors to stop and browse.

## Interaction

Touch sensing on two projection walls, with a layered content system behind it: touching a designer opens their product information around their image, so several visitors can explore different designers on the same wall simultaneously.

## Technologies

- Projection Mapping
- Touchscreen Interaction
- Digital Exhibits

## Marketing value

At a fair where every stand shows a catalogue, browsing by person turns a product list into a set of introductions -- and gives the stand a reason for visitors to stop rather than walk past.

## Why brands choose this approach

- At a fair, the only metric that matters is whether people stop. A wall that responds to touch stops them; a printed roster does not.
- Browsing by designer rather than by SKU turns a catalogue into a set of introductions, which is how buyers actually decide.
- Two walls let several visitors explore in parallel, so the stand does not bottleneck at peak hours.
- The layered content system is updated between shows without rebuilding the wall, so the stand travels.

## Video

- [Interactive Projection Wall for Designer Discovery](https://www.youtube.com/watch?v=aHqKewNnAfw) -- uploaded 2020-01-31


## Related Pages

**See also:** [World Horticultural Expo 2019 - Inner Mongolia Pavilion -- Draw-and-Scan Interactive Projection](https://mlabart.com/work/horticultural-expo-inner-mongolia/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/milan-furniture-fair-2019/