# Milan International Furniture Fair - Interactive Projection Walls for Designer Discovery

> Two interactive projection walls built for the 2019 Milan International Furniture Fair. Touch any designer on the wall and their product information unfolds around them, so visitors browse the roster by reaching for the person rather than scrolling a catalogue.

- **Client:** Milan International Furniture Fair
- **Industry:** Exhibitions
- **Location:** Milan
- **Year:** 2019
- **Published:** 2026-08-23

## Scenario

2019 Milan International Furniture Fair -- a trade-fair stand presenting a roster of designers and their products.

## Interaction

Touch sensing on two projection walls, with a layered content system behind it: touching a designer opens their product information around their image, so several visitors can explore different designers on the same wall simultaneously.

## Technologies

- Projection Mapping
- Touchscreen Interaction
- Digital Exhibits

## Marketing value

At a fair where every stand shows a catalogue, browsing by person turns a product list into a set of introductions -- and gives the stand a reason for visitors to stop rather than walk past.

## Why brands choose this approach

- At a fair, the only metric that matters is whether people stop. A wall that responds to touch stops them; a printed roster does not.
- Browsing by designer rather than by SKU turns a catalogue into a set of introductions, which is how buyers actually decide.
- Two walls let several visitors explore in parallel, so the stand does not bottleneck at peak hours.
- The layered content system is updated between shows without rebuilding the wall, so the stand travels.

## Video

- [Interactive Projection Wall for Designer Discovery](https://www.youtube.com/watch?v=aHqKewNnAfw) -- uploaded 2020-01-31


## Related Pages

**See also:** [World Horticultural Expo 2019 - Inner Mongolia Pavilion -- Draw-and-Scan Interactive Projection](https://mlabart.com/work/horticultural-expo-inner-mongolia/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is a creative technology studio specializing in interactive installations, digital multimedia art, and immersive experiences. We take projects from creative direction to commercial delivery -- building audiovisual interactive installations, anamorphic 3D billboards (naked-eye 3D), kinetic mechanical installations, and AI-driven experiences for brand activations, exhibition spaces, and public environments.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/milan-furniture-fair-2019/