# NBA - BEYOND Expo 2025, Macau -- Shooting Game, Robotic-Arm Sculpture and Anniversary Installation

> For the NBA zone at BEYOND Expo 2025 in Macau, MLABART created a set of sports-technology installations: a motion-sensing shooting game with live scoring on LED screens, a robotic-arm sculpture and an NBA 30th-anniversary installation. Visitors take their shots and watch the score appear on the big screen.

- **Client:** NBA
- **Industry:** Sports
- **Location:** Macau
- **Year:** 2025

## Scenario

BEYOND Expo 2025 in Macau is a technology festival. The NBA zone combined a sports experience visitors could play with technology pieces that fit the festival's theme and a marker of NBA history.

## Interaction

LED screens run a motion-sensing shooting game that tracks shots and keeps score. A robotic-arm sculpture adds a piece of moving technology to the zone, and an NBA 30th-anniversary installation anchors it in the league's history.

## Technologies

- Interactive LED Wall
- Motion Tracking
- Kinetic Interaction

## Marketing value

Sports IP meets a technology festival: the zone gives the audience something to play and something worth sharing.

## Why brands choose this approach

- A shooting game with live scoring is understood instantly and is easy to watch from the side.
- The robotic-arm sculpture ties the NBA zone to the festival's technology theme.
- Several attractions in one zone spread visitors out instead of creating one long queue.

## Video

- [Robotic-Arm Basketball Hoop](https://www.youtube.com/watch?v=_F1UG1A5f0o) -- uploaded 2026-10-15


## Related Pages

**See also:** [NBA - NBA China Games 2026, Macao -- Seven Basketball Interactive Installations](https://mlabart.com/work/nba-house-macao-2026/) | [Taobao 88VIP x NBA - NBA China Games 2025, Macao -- Robotic-Arm Basketball and Lucky Ball Game for Taobao 88VIP](https://mlabart.com/work/taobao-88vip-nba-house-macao-2025/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/nba-beyond-macau/