# NBA - BEYOND Expo NBA Zone, Macau

> NBA tech-festival zone - shooting-score interaction + robotic-arm sculpture + 30th-anniversary piece - sports tech

- **Client:** NBA
- **Industry:** Sports
- **Location:** Macau

## Scenario

BEYOND Expo 2025, Macau

## Interaction

LED screens + motion-sensing shooting-score interaction + robotic-arm sculpture + NBA 30th-anniversary installation.

## Technologies

- Interactive LED Wall
- Motion Tracking
- Kinetic Mechanical Interaction

## Marketing value

Sports IP x tech festival -- high buzz and reach

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is a creative technology studio specializing in interactive installations, digital multimedia art, and immersive experiences. We take projects from creative direction to commercial delivery -- building audiovisual interactive installations, anamorphic 3D billboards (naked-eye 3D), kinetic mechanical installations, and AI-driven experiences for brand activations, exhibition spaces, and public environments.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/nba-beyond-macau/