# NBA - NBA Macao Flagship Store at The Londoner -- Interactive Basketball Court and Rapid-Reaction Wall > For the NBA Macao Flagship Store at The Londoner Macao, opened on October 11, 2025, MLABART built a permanent interactive basketball court with an LED wall, an LED half-court floor, scoring and a monthly leaderboard, together with a rapid-reaction wall of light-up basketball buttons. - **Client:** NBA - **Industry:** Retail - **Location:** Macau - **Year:** 2025 - **Published:** 2026-10-16 ## Scenario The NBA's first flagship store in Macao opened on October 11, 2025 on the second floor of The Londoner Macao, at about 900 square metres, timed with the NBA China Games 2025. Public coverage notes an LED half-court in the store where shoppers can play. These installations run as part of the store, not for a single event. ## Interaction On the smart court, an LED wall around the hoop and an LED half-court floor run timed rounds: the NBA scoreboard counts 2-pointers, 3-pointers and checkpoints, the wall shows the score, a speed readout and combos, and a monthly leaderboard ranks players between rounds. On the rapid-reaction wall, basketball-shaped buttons light up one after another and players hit each lit button as fast as they can against a timer. ## Technologies - Motion Tracking - Interactive LED Wall - Interactive Game ## Marketing value The store gets a place to play as well as to shop, and the monthly leaderboard gives customers a reason to come back and improve their ranking. ## Interactive basketball court The court combines a real hoop with an LED wall behind it and LED panels on the floor. Between games the wall runs an attract loop that welcomes shoppers to the NBA Macao Flagship Store and invites them to play. During a round the floor lights the court, the wall tracks score, speed and combo multipliers, and the overhead scoreboard counts 2-point, 3-point and checkpoint results. When the round ends, scores go onto a monthly leaderboard. ## Rapid-reaction wall A wall in basketball colours carries rows of basketball-shaped buttons. One lights up at a time; the player hits it, the next one lights, and a digital timer in the centre records the round. Children and adults can play side by side. ## Why brands choose this approach - A permanent retail installation, built to run as part of a flagship store rather than for a weekend. - The leaderboard turns a single visit into a reason to return. - The reaction wall is easy for children and families, so the play area serves more than serious players. ## Reported by - [Sands Resorts Macao -- first NBA flagship store opens in Macao](https://en.sandsresortsmacao.com/sands-lifestyle/press-release/2025-10-11/First-NBA-Flahship-store-opens-in-macao.html) - [Inside Retail Asia -- NBA and Sands China launch flagship in Macao](https://insideretail.asia/2025/10/15/nba-and-sands-china-launch-flagship-in-macao/) - [Macao News -- Macao's first NBA flagship store has opened its doors](https://macaonews.org/life/sports/nba-flagship-store-macau/) ## Video - [Interactive LED Basketball Court](https://www.youtube.com/watch?v=EWrbUnnq1yc) -- uploaded 2026-10-12 - [Smart Court Attract Loop and Leaderboard](https://www.youtube.com/watch?v=zvDzMxHW_n8) -- uploaded 2026-10-13 - [Rapid-Reaction Basketball Wall](https://www.youtube.com/watch?v=o1VFpwXBWAI) -- uploaded 2026-10-15 ## Images - ![A player mid-game on the LED half-court inside the NBA Macao flagship store, the LED wall showing the running score and a speed readout, with an NBA scoreboard counting 2-point, 3-point and checkpoint totals above](https://mlabart.com/cases/nba-flagship-store-londoner-macao/01.jpg) - ![The smart court early in a round: the LED wall shows 8 points in a ring beside a speed readout, the floor glows red and blue, and the scoreboard clock reads 01:22](https://mlabart.com/cases/nba-flagship-store-londoner-macao/02.jpg) - ![Later in the same round the LED wall shows 20 points with a x2 combo, and the scoreboard has moved to two 2-pointers and 14 checkpoints with 01:04 left](https://mlabart.com/cases/nba-flagship-store-londoner-macao/03.jpg) - ![The smart court LED wall in attract mode reading NBA Macao Flagship Store in English and Chinese, under the NBA scoreboard](https://mlabart.com/cases/nba-flagship-store-londoner-macao/04.jpg) - ![The LED wall and floor showing a wooden court surface with the line The court is lit, the game is on, inviting shoppers to play](https://mlabart.com/cases/nba-flagship-store-londoner-macao/05.jpg) - ![A child and an adult hitting lit basketball-shaped buttons on the rapid-reaction wall, a digital timer in the middle](https://mlabart.com/cases/nba-flagship-store-londoner-macao/06.jpg) - ![The rapid-reaction wall mid-round, the timer reading 22.886 as the adult reaches for the next button and the child watches the wall](https://mlabart.com/cases/nba-flagship-store-londoner-macao/07.jpg) ## Related Pages **See also:** [Suning - Double 12 -- Motion-Sensing Game Roadshow](https://mlabart.com/work/suning-double12-roadshow/) --- **MLABART** -- Interaction - Imagination - Innovation MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery. - Web: https://mlabart.com - Email: mark@touchworld-sh.com - Phone / WhatsApp: +86 18917292695 - Canonical HTML version: https://mlabart.com/work/nba-flagship-store-londoner-macao/