# Suning - Double 12 -- Motion-Sensing Game Roadshow

> For Suning's 2018 Double 12 campaign, MLABART delivered interactive game roadshows across twelve cities in China. Skyworth televisions were arranged in a ring and shoppers waved their arms to strike the screens through motion sensing, with prizes awarded at random.

- **Client:** Suning
- **Industry:** Retail
- **Year:** 2018
- **Published:** 2026-08-23

## Scenario

Suning's Double 12 shopping campaign in 2018, with interactive game roadshows in twelve cities across China. Each stop had to make shoppers stop and stay in a busy retail setting, with random prizes as the incentive.

## Interaction

Skyworth televisions are arranged in a ring around the player. Motion sensing reads arm movement so waving strikes the screens, and prizes are awarded at random during play.

## Technologies

- Motion Tracking
- Interactive Game
- Interactive LED Wall

## Marketing value

A retail promotion needs a reason to stop and a reason to stay. Play plus a prize does both, and a ring of screens makes the activation legible from anywhere in the store.

## Why brands choose this approach

- Play plus a prize gives shoppers both a reason to stop and a reason to finish -- a promotion table gives neither.
- A ring of screens is visible from anywhere in the store, so the activation recruits players without staff working the floor.
- The same rig toured twelve cities, so per-city cost falls sharply against a one-off build.
- Partner hardware is built into the installation, which turns the activation into a product demonstration as well.

## Video

- [Double 12 -- Motion-Sensing Game Roadshow](https://www.youtube.com/watch?v=P0-mVpXTYWE) -- uploaded 2018-03-09


## Related Pages

**See also:** [NBA - NBA Macao Flagship Store at The Londoner -- Interactive Basketball Court and Rapid-Reaction Wall](https://mlabart.com/work/nba-flagship-store-londoner-macao/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/suning-double12-roadshow/