# Suning - Double 12 -- Motion-Sensing Game Roadshow

> For Suning's 2018 Double 12 campaign, MLABART delivered interactive game roadshows across twelve cities in China. Skyworth televisions were arranged in a ring and shoppers waved their arms to strike the screens through motion sensing, with prizes awarded at random.

- **Client:** Suning
- **Industry:** Retail
- **Year:** 2018
- **Published:** 2026-08-23

## Scenario

Suning Double 12 2018 -- twelve interactive game roadshow stops across China.

## Interaction

Skyworth televisions are arranged in a ring around the player. Motion sensing reads arm movement so waving strikes the screens, and prizes are awarded at random during play.

## Technologies

- Motion Tracking
- Interactive Game
- Interactive LED Wall

## Marketing value

A retail promotion needs a reason to stop and a reason to stay. Play plus a prize does both, and a ring of screens makes the activation legible from anywhere in the store.

## Why brands choose this approach

- Play plus a prize gives shoppers both a reason to stop and a reason to finish -- a promotion table gives neither.
- A ring of screens is visible from anywhere in the store, so the activation recruits players without staff working the floor.
- The same rig toured twelve cities, so per-city cost falls sharply against a one-off build.
- Partner hardware is built into the installation, which turns the activation into a product demonstration as well.

## Video

- [Double 12 -- Motion-Sensing Game Roadshow](https://www.youtube.com/watch?v=P0-mVpXTYWE) -- uploaded 2018-03-09

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is a creative technology studio specializing in interactive installations, digital multimedia art, and immersive experiences. We take projects from creative direction to commercial delivery -- building audiovisual interactive installations, anamorphic 3D billboards (naked-eye 3D), kinetic mechanical installations, and AI-driven experiences for brand activations, exhibition spaces, and public environments.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/suning-double12-roadshow/