# Taikoo Hui Guangzhou - New Year's Eve -- Kinect Motion-Sensing Football Game

> A motion-sensing football game that MLABART staged in the atrium of Taikoo Hui shopping centre in Guangzhou for New Year's Eve 2020. Kinect captures each player's body movement and drives the ball in real time, so shoppers play with their whole body and see themselves out on the mall floor.

- **Client:** Taikoo Hui Guangzhou
- **Industry:** Retail & Malls
- **Location:** Guangzhou
- **Year:** 2020
- **Published:** 2026-08-23

## Scenario

Taikoo Hui shopping centre in Guangzhou, in its atrium on New Year's Eve 2020. The activation had to engage passing shoppers within seconds, without instructions or controllers, in an open space with constant foot traffic.

## Interaction

Kinect captures full-body movement and drives the ball in real time on a large-format display. There is no controller and no instruction step: a shopper walks up, kicks, and is already playing, which is what makes it work in an open atrium with passing traffic.

## Technologies

- Motion Tracking
- Interactive Game
- Interactive LED Wall

## Marketing value

An atrium activation has to convert passers-by in seconds. Whole-body play is legible from a distance, draws a watching crowd, and keeps families in the mall through the evening.

## Why brands choose this approach

- No controller and no instructions -- a shopper walks up and is already playing, which is the only thing that works with passing traffic.
- Whole-body play is legible from across the atrium, so the installation recruits its own audience and a watching crowd forms.
- Families stay longer and come back through the evening, which is what a festive-period atrium is being measured on.
- The format retargets easily to other sports and other campaigns without rebuilding the installation.

## Video

- [Kinect Motion-Sensing Football Game, New Year's Eve](https://www.youtube.com/watch?v=zZ3U174VSMk) -- uploaded 2020-02-02


## Related Pages

**See also:** [JACK & JONES x NBA - JACK & JONES x NBA, Shanghai -- Three Kinetic Sculptures for Retail](https://mlabart.com/work/jj-nba-newton-pendulum/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/taikoo-hui-guangzhou-nye/