# Taikoo Hui Guangzhou - New Year's Eve -- Kinect Motion-Sensing Football Game

> A motion-sensing football game staged in the atrium of Taikoo Hui shopping centre in Guangzhou for New Year's Eve 2020. Kinect captures each player's body movement and drives the ball in real time, so shoppers play with their whole body and see themselves out on the mall floor.

- **Client:** Taikoo Hui Guangzhou
- **Industry:** Retail & Malls
- **Location:** Guangzhou
- **Year:** 2020
- **Published:** 2026-08-23

## Scenario

Taikoo Hui Guangzhou, atrium -- New Year's Eve 2020 shopper activation.

## Interaction

Kinect captures full-body movement and drives the ball in real time on a large-format display. There is no controller and no instruction step: a shopper walks up, kicks, and is already playing, which is what makes it work in an open atrium with passing traffic.

## Technologies

- Motion Tracking
- Interactive Game
- Interactive LED Wall

## Marketing value

An atrium activation has to convert passers-by in seconds. Whole-body play is legible from a distance, draws a watching crowd, and keeps families in the mall through the evening.

## Why brands choose this approach

- No controller and no instructions -- a shopper walks up and is already playing, which is the only thing that works with passing traffic.
- Whole-body play is legible from across the atrium, so the installation recruits its own audience and a watching crowd forms.
- Families stay longer and come back through the evening, which is what a festive-period atrium is being measured on.
- The format retargets easily to other sports and other campaigns without rebuilding the installation.

## Video

- [Kinect Motion-Sensing Football Game, New Year's Eve](https://www.youtube.com/watch?v=zZ3U174VSMk) -- uploaded 2020-02-02


## Related Pages

**See also:** [JJ x NBA - Newton's-Cradle / Transit-Pendulum Installation](https://mlabart.com/work/jj-nba-newton-pendulum/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is a creative technology studio specializing in interactive installations, digital multimedia art, and immersive experiences. We take projects from creative direction to commercial delivery -- building audiovisual interactive installations, anamorphic 3D billboards (naked-eye 3D), kinetic mechanical installations, and AI-driven experiences for brand activations, exhibition spaces, and public environments.

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- Email: mark@touchworld-sh.com
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