# Taobao 88VIP x NBA - NBA China Games 2025, Macao -- Robotic-Arm Basketball and Lucky Ball Game for Taobao 88VIP

> For the Taobao 88VIP booth at the first NBA House in Macao, during the NBA China Games 2025 presented by Taobao 88VIP, MLABART built two interactive installations: a basketball hoop carried by an industrial robotic arm, and a slot-machine-style touchscreen game played with a pull lever.

- **Client:** Taobao 88VIP x NBA
- **Industry:** Sports
- **Location:** Macau
- **Year:** 2025
- **Published:** 2026-10-16

## Scenario

The Brooklyn Nets and Phoenix Suns played two preseason games at The Venetian Arena on October 10 and 12, 2025, as the NBA China Games 2025 presented by Taobao 88VIP. The first NBA House in Macao ran from October 8 to 12 in Hall A of Cotai Expo at The Venetian Macao, free to all fans, and Taobao 88VIP was among the brands with interactive booths there.

## Interaction

At the robotic-arm hoop, visitors take balls from a rack and shoot while an industrial robotic arm moves the hoop and its LED backboard, which shows animated faces and numbers during the round. At the lucky ball game, visitors pull a lever on a slot-machine-shaped cabinet and three screens spin to reveal the result, under the slogan wishing that every shot goes in.

## Technologies

- Kinetic Interaction
- Interactive Game
- Touchscreen Interaction

## Marketing value

The robotic arm's movement can be seen from across the hall, and the slot-machine game turns a platform's member benefits into a quick game fans queue to play.

## Robotic-arm basketball

An industrial robotic arm on a Taobao 88VIP plinth holds the hoop and an LED backboard. During a round the arm moves and tilts the hoop toward the shooting area while the backboard shows expressions and numbers, so the target is never in quite the same place twice. A rack of balls in front keeps the round continuous.

## Lucky ball slot-machine game

The cabinet is shaped like a slot machine with three portrait touchscreens and a ball-topped lever on its side. Pulling the lever spins the screens, which stop on product and benefit cards.

## Why brands choose this approach

- A hoop carried by a robotic arm is a sight in itself, so the booth draws a crowd before anyone shoots.
- The lucky ball game links the brand's membership offer to the event's basketball theme in one pull of a lever.
- Two different formats on one booth: a physical skill game and a fast game of chance.

## Reported by

- [NBA -- Nets and Suns to play two preseason games in Macao in October 2025](https://pr.nba.com/brooklyn-nets-and-phoenix-suns-to-play-two-preseason-games-in-macao-in-october-2025/)
- [Macao News -- NBA House at Cotai Expo Hall A, booths including Taobao 88VIP](https://macaonews.org/partner-features/macau-nba-house-the-venetian-macao/)
- [Macau Post Daily -- 5-day NBA House opens at The Venetian Macao](https://www.macaupostdaily.com/news/26237)

## Video

- [Robotic-Arm Basketball Hoop](https://www.youtube.com/watch?v=WBEsDPh3RQ0) -- uploaded 2026-10-16
- [Lucky Ball Slot-Machine Game](https://www.youtube.com/watch?v=KCZ7XLvHYDY) -- uploaded 2026-10-14

## Images

- ![An industrial robotic arm on a Taobao 88VIP plinth holding a basketball hoop and an LED backboard that shows a smiling face, with a rack of basketballs in front](https://mlabart.com/cases/taobao-88vip-nba-house-macao-2025/01.jpg)
- ![A player takes a ball from the rack in front of the robotic arm, whose LED backboard shows a smiling face during the round](https://mlabart.com/cases/taobao-88vip-nba-house-macao-2025/02.jpg)
- ![The robotic arm tilts the hoop and backboard toward the shooting area as a camera operator films from beside the ball rack](https://mlabart.com/cases/taobao-88vip-nba-house-macao-2025/03.jpg)
- ![A fan in a basketball jersey stands at the Taobao 88VIP slot-machine game, its three screens showing the 88VIP logo and an orange ball-topped lever on the side](https://mlabart.com/cases/taobao-88vip-nba-house-macao-2025/04.jpg)
- ![The slot-machine game after a pull, its three screens showing prize cards under the slogan wishing every shot goes in](https://mlabart.com/cases/taobao-88vip-nba-house-macao-2025/05.jpg)
- ![The fan plays the slot-machine game, its three screens showing product cards under the Taobao 88VIP sign](https://mlabart.com/cases/taobao-88vip-nba-house-macao-2025/06.jpg)


## Related Pages

**See also:** [NBA - NBA China Games 2026, Macao -- Seven Basketball Interactive Installations](https://mlabart.com/work/nba-house-macao-2026/) | [NBA - BEYOND Expo 2025, Macau -- Shooting Game, Robotic-Arm Sculpture and Anniversary Installation](https://mlabart.com/work/nba-beyond-macau/)

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is an interactive installation and interactive software development studio. We design, program and deliver interactive installations -- motion-sensing games, touch and AI experiences, interactive LED walls, projection mapping, naked-eye 3D and kinetic sculptures -- for mall and New Year's Eve countdown campaigns, trade-show booths and launches, and brand pop-ups, from concept and custom software through fabrication and on-site delivery.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/taobao-88vip-nba-house-macao-2025/