# Vanke - Annual Meeting -- Immersive Projection Entrance Corridor

> For Vanke Real Estate's annual meeting, MLABART built an immersive projection corridor at the venue entrance. Every step a guest takes triggers a different effect underfoot and along the walls, and the company's development history unfolds as they walk through it -- arrival itself becomes the opening of the show.

- **Client:** Vanke
- **Industry:** Real Estate
- **Published:** 2026-08-23

## Scenario

Vanke Real Estate annual meeting -- the entrance corridor guests pass through on arrival.

## Interaction

Projection mapping covers both floor and walls; Kinect sensing detects each guest's position so footsteps trigger effects in place, and Unity3D drives the content in real time. The company's development history is sequenced along the walk, so the corridor reads as a timeline rather than decoration.

## Technologies

- Projection Mapping
- Motion Tracking
- Immersive Projection

## Marketing value

The entrance stops being dead circulation space and becomes the opening act -- guests are inside the show before they reach their seats, and the brand story lands while attention is highest.

## Why brands choose this approach

- The corridor turns arrival -- usually wasted minutes -- into the first act of the event, so the programme starts before anyone sits down.
- Effects respond to each guest individually, which means people slow down, look down, and walk it twice instead of passing through.
- Company history is told by walking rather than by a video everyone half-watches; the content is sequenced to the route.
- Floor and wall projection plus motion sensing and real-time content are delivered by one team, so the corridor behaves as one system rather than three subcontracted parts.

## Video

- [Immersive Projection Entrance Corridor -- Kinect + Unity3D](https://www.youtube.com/watch?v=DRzv1Xl3NuQ) -- uploaded 2020-02-28

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**MLABART** -- Interaction - Imagination - Innovation

MLABART is a creative technology studio specializing in interactive installations, digital multimedia art, and immersive experiences. We take projects from creative direction to commercial delivery -- building audiovisual interactive installations, anamorphic 3D billboards (naked-eye 3D), kinetic mechanical installations, and AI-driven experiences for brand activations, exhibition spaces, and public environments.

- Web: https://mlabart.com
- Email: mark@touchworld-sh.com
- Phone / WhatsApp: +86 18917292695
- Canonical HTML version: https://mlabart.com/work/vanke-annual-meeting/