迪桑特 DESCENTE · 90th Anniversary Exhibition

Sports brand anniversary show · motion-sensing cycling + forest projection tunnel · immersive brand story

Context

DESCENTE 90th anniversary brand exhibition

Interaction

Motion-sensing bike linked to a live forest cycling projection, threaded through an immersive projection tunnel telling the brand story.

Technologies

體感互動沉浸式投影

Marketing value

Turns athletic spirit into a first-person immersive journey