奢侈品 上海 2026
勞力士 ROLEX · “Oyster Story” Brand Art Exhibition — Kinetic Mechanical Installation
Luxury-watch brand art exhibition · mirror-polished kinetic mechanical “time machine” · a numbered central disc and articulated arms orbit Rolex-green glass modules in continuous motion · an MLABART mechanical signature piece
- Context
- Rolex “Oyster Story” brand art exhibition · West Bund Dome, Shanghai (10–28 June 2026)
- Interaction
- A mirror-polished stainless-steel “time machine”: a numbered central disc and multi-axis articulated arms orbit Rolex-green glass modules in continuous precision motion, translating the oscillation of a mechanical watch movement into architectural-scale sculpture. Delivered end to end — concept, mechanical engineering, fabrication and on-site installation.
- Technologies
- 機械互動機械動態裝置
- Marketing value
- Expresses “time and precision” through pure mechanics rather than screens — on-brand for luxury watchmaking, and a centerpiece of the exhibition.
- Results
- 78,000 visitors over the 19-day run (3,800/day); 1.28 billion media & social impressions; fault-free continuous operation, ~10 hours daily throughout.
Want something like this? Contact MLABART →
