By Industry
See how different industries do interactive installations — real MLABART work.
Sports
Hisense · RGB Pop-Up, New York — Four Interactive Installations Delivered from China
For Hisense’s RGB pop-up beside The Vessel at Hudson Yards, New York, MLABART built and delivered four interactive installations — an interactive graffiti wall, a virtual football challenge, an AI styling mirror and a motion-sensing booth. Software, content, fabrication and factory testing were completed in China, air-freighted, then installed and commissioned on site in two days.
NBA · BEYOND Expo NBA Zone, Macau
NBA tech-festival zone · shooting-score interaction + robotic-arm sculpture + 30th-anniversary piece · sports tech
JJ × NBA · Newton’s-Cradle / Transit-Pendulum Installation
Mall window kinetic installation · Newton’s-cradle / transit-pendulum mechanics · buzz & footfall
Brand Activation
Hisense · RGB Pop-Up, New York — Four Interactive Installations Delivered from China
For Hisense’s RGB pop-up beside The Vessel at Hudson Yards, New York, MLABART built and delivered four interactive installations — an interactive graffiti wall, a virtual football challenge, an AI styling mirror and a motion-sensing booth. Software, content, fabrication and factory testing were completed in China, air-freighted, then installed and commissioned on site in two days.
CHLITINA · Dealer Summit at Shanghai Tower — Kinetic Sphere Array, Fibre-Optic Wall and Holographic Display
For CHLITINA’s 2026 global product launch and dealer summit at Shanghai Tower on 17 June 2026, MLABART delivered three interactive environments — a kinetic array of gold mirrored spheres above a circular water feature, a fibre-optic waterfall wall visitors reach into, and a curved holographic screen presenting product in mid-air.
Starbucks · A Thousand Li of Rivers and Mountains — Projection-Mapped 3D Terrain
For a Starbucks activation themed around “Only This Green,” MLABART turned the Northern Song masterpiece “A Thousand Li of Rivers and Mountains” into a sculpted 3D relief terrain, then projection-mapped its blue-green (azurite-malachite) landscape pixel-precise onto the physical model — the flat 900-year-old scroll becomes a luminous, dimensional mountain range. MLABART delivered the 3D terrain, the mapping content and the overall presentation.
Vanke · Annual Meeting — Immersive Projection Entrance Corridor
For Vanke Real Estate’s annual meeting, MLABART built an immersive projection corridor at the venue entrance. Every step a guest takes triggers a different effect underfoot and along the walls, and the company’s development history unfolds as they walk through it — arrival itself becomes the opening of the show.
AirAsia · Annual Meeting — Interactive Projection History Wall
For AirAsia’s annual meeting, MLABART designed and built an interactive projection history wall. Guests touch any key milestone on the timeline and the corresponding animation and mapping effect plays in place — the company’s history becomes something people operate rather than read.
Johnson · Annual Meeting — Interactive Projection Wall and Bullet-Time Photo Booth
Three interactive pieces built for Johnson’s annual meeting: an interactive projection wall, a bullet-time photo booth that freezes guests mid-motion from every angle at once, and a sensor-triggered entrance door. Guests walk in through the installation and leave with a shareable clip of themselves.
Taikoo Hui Guangzhou · New Year’s Eve — Kinect Motion-Sensing Football Game
A motion-sensing football game staged in the atrium of Taikoo Hui shopping centre in Guangzhou for New Year’s Eve 2020. Kinect captures each player’s body movement and drives the ball in real time, so shoppers play with their whole body and see themselves out on the mall floor.
Nike · Architectural Projection Mapping, Beijing
In spring 2019 Nike staged an architectural projection at Desheng Building in Beijing. MLABART produced the mapped content, with the imagery matched to the building’s structural features so the projection read as three-dimensional and carried the brand concept at architectural scale.
Audi · International Auto Show — Scan-to-Video Interactive
Built for the Audi stand at the 2017 International Auto Show: a Kinect scan captures the visitor, generates a personalised virtual-image video, and outputs a QR code on the spot — visitors scan it and the video is sent to their own email.
Ping An Bank · Fifth Anniversary — Motion-Sensing Interactive Wall
For Ping An Bank’s fifth anniversary, held at the Ping An Bank Building, MLABART designed and produced a motion-sensing interactive wall on site. Guests drive the wall with body movement and the bank’s key messages are revealed through the interaction rather than displayed statically.
Suning · Double 12 — Motion-Sensing Game Roadshow
For Suning’s 2018 Double 12 campaign, MLABART delivered interactive game roadshows across twelve cities in China. Skyworth televisions were arranged in a ring and shoppers waved their arms to strike the screens through motion sensing, with prizes awarded at random.
Keep · Subway Station — Breath-Activated Interactive Wall
Keep, the fitness app, installed an interactive wall in a subway station. Commuters blow on the wall and the year’s keywords appear where their breath lands, turning a New Year wish into a physical gesture made in passing.
Beauty
CHLITINA · Dealer Summit at Shanghai Tower — Kinetic Sphere Array, Fibre-Optic Wall and Holographic Display
For CHLITINA’s 2026 global product launch and dealer summit at Shanghai Tower on 17 June 2026, MLABART delivered three interactive environments — a kinetic array of gold mirrored spheres above a circular water feature, a fibre-optic waterfall wall visitors reach into, and a curved holographic screen presenting product in mid-air.
LANCÔME · Mechanical Matrix Installation
Golden-dome kinetic lift matrix · hundreds of mechanical modules in motion · MLABART mechanical signature
LANCÔME · Singapore Changi Airport Pop-up
Airport beauty pop-up · Génifique AI interactive zone + tech screens · high-traffic travel retail
LANCÔME · Sanya CDF Naked-eye 3D Pop-up
Duty-free beauty pop-up · naked-eye 3D box + interactive zone · Airwear long-wear tech
Giorgio Armani · Fragrance Art Exhibition
Immersive fragrance art show · 1001-Nights projection rooms + product light stages · luxury scent storytelling
Charlotte Tilbury · Airbrush Pinball Interactive
Beauty pop-up pinball game · physical kinetic pinball + shade-finder game · 7-in-1 airbrush tech
Atelier Cologne · Fragrance Interactive Pop-up
Fragrance pop-up · glowing scent spray + scent printing · immersive blue space
Estée Lauder · Print & Play Lipstick Interactive
Beauty lipstick interaction · Print&Play shade pick + custom print · personalized sharing
Luxury
ROLEX · “Oyster Story” Brand Art Exhibition — Kinetic Mechanical Installation
Luxury-watch brand art exhibition · mirror-polished kinetic mechanical “time machine” · a numbered central disc and articulated arms orbit Rolex-green glass modules in continuous motion · an MLABART mechanical signature piece
Ferrari · All-Electric Supercar Shanghai Debut — Mechanical Lifting LED Reveal Stage
China debut for Ferrari’s electric supercar in Shanghai · a mechanical lifting LED reveal stage · a giant LED structure rises with precision as the car emerges from darkness into a field of light · cinematic reveal delivered end to end by MLABART — mechanical structure, LED-content sync and spatial staging
Giorgio Armani · Fragrance Art Exhibition
Immersive fragrance art show · 1001-Nights projection rooms + product light stages · luxury scent storytelling
Automotive
Ferrari · All-Electric Supercar Shanghai Debut — Mechanical Lifting LED Reveal Stage
China debut for Ferrari’s electric supercar in Shanghai · a mechanical lifting LED reveal stage · a giant LED structure rises with precision as the car emerges from darkness into a field of light · cinematic reveal delivered end to end by MLABART — mechanical structure, LED-content sync and spatial staging
Audi · International Auto Show — Scan-to-Video Interactive
Built for the Audi stand at the 2017 International Auto Show: a Kinect scan captures the visitor, generates a personalised virtual-image video, and outputs a QR code on the spot — visitors scan it and the video is sent to their own email.
Volkswagen · Touareg Launch — Interactive Floor Projection
An immersive projection activation for the Volkswagen Touareg launch. A dedicated space was built outside a shopping mall, with the floor inside driven by interactive projection: content plays across the ground and stepping on a projected flame sets it off.
Culture
Starbucks · A Thousand Li of Rivers and Mountains — Projection-Mapped 3D Terrain
For a Starbucks activation themed around “Only This Green,” MLABART turned the Northern Song masterpiece “A Thousand Li of Rivers and Mountains” into a sculpted 3D relief terrain, then projection-mapped its blue-green (azurite-malachite) landscape pixel-precise onto the physical model — the flat 900-year-old scroll becomes a luminous, dimensional mountain range. MLABART delivered the 3D terrain, the mapping content and the overall presentation.
Cultural Heritage IP · Relics Time-Travel Immersive Show
Immersive relics art show · dome projection + relic digitization · culture × technology
International
LANCÔME · Singapore Changi Airport Pop-up
Airport beauty pop-up · Génifique AI interactive zone + tech screens · high-traffic travel retail
Midea · Aquatech Water Expo, Amsterdam
Overseas B2B tech expo · water-purification interactive exhibits · Amsterdam Aquatech
Sports
DESCENTE · 90th Anniversary Exhibition
Sports brand anniversary show · motion-sensing cycling + forest projection tunnel · immersive brand story
Nike · Architectural Projection Mapping, Beijing
In spring 2019 Nike staged an architectural projection at Desheng Building in Beijing. MLABART produced the mapped content, with the imagery matched to the building’s structural features so the projection read as three-dimensional and carried the brand concept at architectural scale.
Technology
NBA · BEYOND Expo NBA Zone, Macau
NBA tech-festival zone · shooting-score interaction + robotic-arm sculpture + 30th-anniversary piece · sports tech
Midea · Aquatech Water Expo, Amsterdam
Overseas B2B tech expo · water-purification interactive exhibits · Amsterdam Aquatech
Alibaba · Design Week
Tech-giant design week · immersive projection + interactive installations · Usee design art show
Keep · Subway Station — Breath-Activated Interactive Wall
Keep, the fitness app, installed an interactive wall in a subway station. Commuters blow on the wall and the year’s keywords appear where their breath lands, turning a New Year wish into a physical gesture made in passing.
Retail & Malls
JJ × NBA · Newton’s-Cradle / Transit-Pendulum Installation
Mall window kinetic installation · Newton’s-cradle / transit-pendulum mechanics · buzz & footfall
Taikoo Hui Guangzhou · New Year’s Eve — Kinect Motion-Sensing Football Game
A motion-sensing football game staged in the atrium of Taikoo Hui shopping centre in Guangzhou for New Year’s Eve 2020. Kinect captures each player’s body movement and drives the ball in real time, so shoppers play with their whole body and see themselves out on the mall floor.
Volkswagen · Touareg Launch — Interactive Floor Projection
An immersive projection activation for the Volkswagen Touareg launch. A dedicated space was built outside a shopping mall, with the floor inside driven by interactive projection: content plays across the ground and stepping on a projected flame sets it off.
Digital Exhibition Hall
Cultural Heritage IP · Relics Time-Travel Immersive Show
Immersive relics art show · dome projection + relic digitization · culture × technology
National Nuclear Research Hall · Digital Exhibition Hall
Nuclear-science digital hall · immersive projection corridor + interactive floor · serious-science visualization
Shanghai Science & Technology Museum · Health Zone Interactive Exhibits
Science-museum health zone · treadmill hunt + footprint interaction · science-edu exhibits
Shenzhen Land Resources Authority · Digital Exhibition Hall
Government digital hall · city digital sandbox + kinetic terrain piece · planning visualization
B2B
Midea · Aquatech Water Expo, Amsterdam
Overseas B2B tech expo · water-purification interactive exhibits · Amsterdam Aquatech
Milan International Furniture Fair · Interactive Projection Walls for Designer Discovery
Two interactive projection walls built for the 2019 Milan International Furniture Fair. Touch any designer on the wall and their product information unfolds around them, so visitors browse the roster by reaching for the person rather than scrolling a catalogue.
Government
National Nuclear Research Hall · Digital Exhibition Hall
Nuclear-science digital hall · immersive projection corridor + interactive floor · serious-science visualization
Shenzhen Land Resources Authority · Digital Exhibition Hall
Government digital hall · city digital sandbox + kinetic terrain piece · planning visualization
Science Education
Shanghai Science & Technology Museum · Health Zone Interactive Exhibits
Science-museum health zone · treadmill hunt + footprint interaction · science-edu exhibits
World Horticultural Expo 2019 · Inner Mongolia Pavilion — Draw-and-Scan Interactive Projection
Built for the Inner Mongolia Pavilion at the 2019 World Horticultural Exposition in China: children draw their own animals on paper, a scanner sends each drawing onto the immersive projection wall, and they can then interact with the animal they just drew as it moves across the scene.
Exhibitions
World Horticultural Expo 2019 · Inner Mongolia Pavilion — Draw-and-Scan Interactive Projection
Built for the Inner Mongolia Pavilion at the 2019 World Horticultural Exposition in China: children draw their own animals on paper, a scanner sends each drawing onto the immersive projection wall, and they can then interact with the animal they just drew as it moves across the scene.
Milan International Furniture Fair · Interactive Projection Walls for Designer Discovery
Two interactive projection walls built for the 2019 Milan International Furniture Fair. Touch any designer on the wall and their product information unfolds around them, so visitors browse the roster by reaching for the person rather than scrolling a catalogue.